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30 Creative and inspiring ways to help wake up a sleepy business blog

Posted by Murray Sye

on Mon, Jun 29, 2015 @ 10:45 AM

Do you find yourself constantly searching for fresh ideas when it comes to writing content for your blog?

Inbound marketing has forced us to produce a constant flow of new content, from blog posts and social media updates to videos, white papers, case studies, ebooks, and on and on – making it tough to keep the creative juices flowing.

To help inspire you, we've collected 30 creative and inspiring ways to shake up that sleepy business blog that will help stimulate traffic and leads once again.

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Why hiring an inbound marketing agency makes sense

Posted by Murray Sye

on Thu, Jun 25, 2015 @ 11:03 AM

Inbound marketing is hotter than ever. 

And for good reason. A well executed inbound strategy is a proven method to reduce marketing costs and increase marketing ROI.

Yet how can you take your business with the budget you have and turn it into a finely-honed, inbound lead generation machine? And what's the best way to set up your team to successfully deliver on an inbound strategy?

The short answer – you partner with an agency to manage the responsibilities of your inbound marketing for you.

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Everything you need to know about updating and republishing old blog posts

Posted by Murray Sye

on Tue, Jun 23, 2015 @ 12:54 PM

Would you like to give your existing blog content a fresh makeover and generate more traffic and leads from it?

Whether you wrote them last month or two years ago, optimizing your "old" blog content, so it's up-to-date, has the ability to generate more conversions than it already does.

Luckily, just like it's easy enough to update your wardrobe, there's also an easy formula to update and refresh your old content.

In today's post, we'll walk you through a four-step process that will help you extend the life of your previously popular, high-performing content. 

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[Data-driven] What you need to know about generating conversions through content headlines

Posted by Murray Sye

on Sat, Jun 20, 2015 @ 12:36 PM

Do your headlines generate attention?

A great headline gets your audience to stop, read and share your content. But what about converting those readers?

In today's post we're going to share with you some of the secrets that will help not only generate more clicks but generate more conversions. 

Content marketing in its truest form should not be overtly promotional. What sets it apart from other marketing techniques is the focus on providing value to the reader or viewer. That said, an important goal of content marketing (and one that is growing in popularity) is generating conversions.

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Most common SEO website redesign mistakes you need to avoid

Posted by Murray Sye

on Thu, Jun 18, 2015 @ 10:00 AM

 

Are you undergoing a website redesign?

Have you considered SEO, as you go through the redesign process?

Redesigning your website isn’t just an exercise in aesthetics.

Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

Today's post will uncover the less glamorous side of website redesign, SEO or search engine optimization.

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