How to Get More People To Retweet Your Content. Please Retweet!

Posted by Murray Sye

on Wed, Dec 17, 2014 @ 11:19 AM

You're on Twitter right?

If not, you should be.

Twitter is one of those social media sensations that marketers, just like you, simply can't ignore. Twitter, if used properly, is a great tool that drives traffic to your website or blog.

There are many social platforms from which to shout out your message, but Twitter still has undeniable clout. It boasts 284 million monthly active users and 500 million tweets are sent per day.

Of course, there are lots of strategies available to garner more followers and influence, but one of the tried and true ones is getting people to "retweet" your content.

A retweet is not just heard by your followers, but is broadcast to their followers as well, so your exposure grows exponentially, giving you an ever-larger audience.

So bottom line – retweets are important. But how do you get them?

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How To Determine The Best Time To Launch Your Next eMail Campaign?

Posted by Murray Sye

on Mon, Dec 15, 2014 @ 02:32 PM

Hello marketers. Do you send out your email campaigns with your fingers crossed?

Are you hoping to strike at the right day of the week and time of day, in order to achieve maximum "click-through and open rates?"

If you're wondering just how timing can impact your emails and what time of day or night is the right launch time, then read on, 'cause that's just what we're going to review for you in today's post.

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How To Capture Leads From Facebook

Posted by Murray Sye

on Thu, Dec 11, 2014 @ 11:25 AM

What is a lead?

Just because someone is 'Liking' you, doesn't mean they're ready to purchase from you.

The term "sales lead" has a cornucopia of definitions.

In general, a lead is defined as someone who has an interest in your product and has the authority to purchase your product.

Before someone can purchase from you, they must also have a need for your product. They may be interested in your product and have the means to purchase it, but they may not need it at the time.

For instance, they may already have a similar product or they could be hesitant to change their current processes. That's why a lead is so important!

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How To Build Your Social Media Audience. 6 Easy Ways To Increase Your Following.

Posted by Murray Sye

on Wed, Dec 10, 2014 @ 01:20 PM


So, you've diligently set up the requisite social media accounts expected of businesses today, but does it matter if no one's there to hear your message? 

Social media continues to be an undeniable force. There are now over 2 billion people actively using social media each month. 

Here are 6 ways to get your voice heard above the noise and increase your social media audience.

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How To Create A 'Home Sweet Homepage?'

Posted by Murray Sye

on Mon, Dec 8, 2014 @ 12:04 PM

Where do most of your website visitors enter your site?

Go ahead and guess. 

I know what you're going to say, but if you check, it just may not be your homepage. 

It seems that the value of the homepage is decreasing. According to Ann Friedman who wrote for Columbia Journalism Review in 2013, "As more and more traffic comes from search and social, the homepage as the entryway into a site's content is on the decline."

"A fraction of visits that begin on the homepage is surprisingly small," Bob Cohn, editor of The Atlantic Digital wrote in 2012. The Atlantic sites that only a third of their readers ever visit the homepage.

But, don't be too quick to give up on your homepage.

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