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How to maximize your reach with social media hashtags

Posted by Murray Sye

on Thu, May 21, 2015 @ 09:37 AM

Are you using hashtags in your social media marketing?

You see them everywhere these days. From Twitter to Facebook to Instagram, hashtags are an essential part of social media marketing.

So why should you care about hashtags?

When used properly, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty. People and businesses find content, clients, information, customers, partners, employees, and contributors through incorporating hashtags into their posts and searching hashtags of interest.

In order to help you get the most out of hashtags, I've enlisted the help of Instagram (and hashtag hero) @suebzimmerman for help in squeezing the most out of hashtags for your business.

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Why executives need to be active on Twitter – and how to get there

Posted by Murray Sye

on Tue, May 19, 2015 @ 08:58 AM

Are you part of the C-suite community?

Are you active on social media? You know, LinkedIn, Facebook, Twitter?

A whopping 68% of Fortune 500 CEO's don't have any social presence whatsoever, according to a study by CEO.com and DOMO. Of those, 213 engage on only one platform. 74% of CEOs who only participate in a single network join LinkedIn first.

Gone are the days where chief executives can hide behind boardroom doors. There's a growing expectation from consumers and employees that leaders of companies should embody the brands they represent – and demonstrate that commitment by being visible and accessible on social media.

At minimum, you want to at least be set up on Twitter.

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How to boost social media engagement using video

Posted by Murray Sye

on Thu, May 14, 2015 @ 10:14 AM

Do you want more engagement with your social media fans and followers?

Does your social marketing strategy include video?

New research indicates that video could be the "silver lining" of social media engagement. It's not the future of social engagement, it is the present.

Content may be king, but we no visuals rule. All the latest studies and stats suggest that video on social media command more attention than text alone. When it comes to seeing success with social, you want to be more visual and using video is the new preferred choice.

In today's post I'll share what you need to know about maximizing social media engagement using video.

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10 Tips To Becoming More Mobile-Friendly – That Google Will Love

Posted by Murray Sye

on Wed, May 13, 2015 @ 12:02 PM

Is your website optimized for mobile?

If you're unsure you can check it here. Google will analyze your URL and report if the page has a mobile-friendly design. 

Or, you can simply grab your mobile and test it yourself. If you end up looking at a page where the text is way too small, the links are tiny and you have to scroll sideways to see the content – well, you've got a challenge on your hands.

Not to worry though, because today we're going to help you get your mobile website back on its feet. In today's post we've collected 10 tips for creating a user-friendly, search engine optimized, mobile experience.

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Social Media: Why you Really need to get mobile-friendly quick!

Posted by Murray Sye

on Tue, May 12, 2015 @ 10:23 AM

 

Did you know that 80% of Internet users now own smartphones?

Does your business have a mobile marketing strategy in place?

Although PCs and laptops remain in pole position it seems that smartphones have now established themselves as an absolute mainstream device. Which pretty much means that mobile is unavoidable. 

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