on Fri, Jul 31, 2015 @ 09:00 AM
Have you heard of Snapchat?
It's one of the hottest apps to hit mobile users since Instagram.
If your business is targeting the teen market, you should know about Snapchat.
Because Smartphones are in the hands of almost every teenager in America, making it easy to access social media platforms like Facebook, Instagram and Snapchat. According to a new study by Pew Research Center, 92% of teens report going online daily – including 24% who say they go online "almost constantly."
Much of this frenzy of access is facilitated by mobile devices. Pew reported that nearly three-quarters of teens have or have access to a smartphone making phones and other mobile devices the primary driver of teen internet use.
So, if you want to deliver time-sensitive messages, especially to teens and young adults, then Snapchat may be the perfect addition to your marketing arsenal.