How To Improve The Success Of Your Marketing On Twitter

Posted by Murray Sye

on Tue, Jan 13, 2015 @ 12:52 PM

Is your business active on Twitter?

How's it working for you?

If you're looking for ways to improve your Twitter marketing, maybe you need to step back for a moment and review the basics.

Even the most advanced users can use a refresher every once in a while. 

With over 280 million monthly active users, Twitter provides endless opportunities for businesses to share the right mix of content and engage with your Twitter community. And, if you do it right you can reach a larger audience, find prospects and become the go-to source when customers are ready to buy.

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18 Habits Mentally Tough People Do All the Time

Posted by Murray Sye

on Sun, Jan 11, 2015 @ 10:36 AM

Happy new year.

How's your new year working out so far? I know it's early, as we're just a week or so into January.

Did you make a New Year's resolution? Is it in full swing?

If it is, kudos to you. Stay strong, because next week is usually the time that most (like 95%) of the people that made a new year's resolution will have already broken it.

And that's if you've even made a resolution.

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How to Turn Hard-Won Holiday Shoppers into Loyal Year-Round Customers

Posted by Murray Sye

on Fri, Jan 9, 2015 @ 12:48 PM

Whether you're a behemoth like Walmart, or a small local retailer, first-rate customer service is essential all-year round, but it's especially important during the holiday season.

For many retailers the bustling holiday shopping season is a make-or-break time of year. For some, as much as 40% of their annual sales are concentrated in the last two months of the year.

Attracting new customers can be difficult, so why not take a few steps today to retain those holiday customers and make them loyal year-round customers.

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How To Run A Successful Facebook Contest

Posted by Murray Sye

on Thu, Jan 8, 2015 @ 01:21 PM

Ever wondered if a Facebook contest is right for your company?

Well, with a little planning and effort, your company could see a great payoff.

As of September 2014, Facebook has 1.35 billion monthly active users, so it's still the big daddy of social media marketing, for businesses large and small. A contest can be a great way to enhance and expand your company's Facebook presence.

Why have a Facebook contest?
First off, you need to decide exactly what you hope to accomplish with your Facebook contest. Contests can be a powerful marketing tool, but you need to go in with a goal, otherwise you're just flailing in the wind.

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How To Send eMail Marketing Campaigns That Get Results

Posted by Murray Sye

on Wed, Jan 7, 2015 @ 10:27 AM

It's 2015 and you're all set to launch your first email campaign of the year.

Pretty exciting!

But wait. If you've ever been on the receiving end of an email newsletter, (and who hasn't) you know that these marketing messages can be as dull as a dishwasher.

But that's not your email, right? Your email is loaded with just the right ingredients that you know your audience is chomping at the bit for.

Unfortunately, most are often a collection of generic, irrelevant content sent to a poorly segmented list, and that results in low open/click-through rates and lots of unsubscribes.

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