Much like Facebook, Google Plus is new social media where we can write blogs, create business pages, share pictures and videos.  More importantly, Google helps you to promote your content in Google Plus to Google search engine.  Google Plus business pages can be directly searched from Google by inserting a “+”. For example, type “+starbucks” in the search box, it will bring you to Starbucks Google Plus page.  The integration of your website with Google Plus will help you to recommend your business on Google Search and share it with Google Circle.  

Developing keywords (as in our post from yesterday) for your small business is a task in itself. What most don’t realize, is that unless you’re using them wisely, your hard work selecting them will be but a waste of time. And, using them wisely includes on-page SEO or, on-page search engine optimization.

Do you find choosing keywords for your small business, confusing? Are you uncertain as to what’s key in choosing keywords that are right for your business? Do you know if your current keywords are even working? This post hopefully will help you understand these challenges by providing insights into identifying keyword opportunities. But before we start, let’s take a step back and understand first, why keywords are so important to your small business website.

So exactly how will Google Webmaster Tools help me?

First, let’s compare the two: Google Analytics, provides us traffic data reports about visitors’ information like traffic source, bounce rate, and page view time. Google Webmaster on the other hand, provides us with detailed reports about your pages’ visibility from Google such as crawling, indexing and search traffic.

The recent changes in Google’s Panda algorithm has improved rankings for a large number of high-quality business websites but what about those organizations that have been affected by Panda? How about your business? Have you noticed a drop in your ranking over the last few months?

Earlier this year in April 2011, Google’s Panda was launched, creating quite a stir in the industry. Up until Panda, content writers were essentially writing to out-Google Google, with content factories churning out articles, up to thousands a day.  The notion behind this concept was simple: since search engines love fresh content, flood the web with keyword rich articles and soon you’ll rise to the top with organic search. It didn’t seem to matter whether the content was relevant or useful or even coherent. But that was then and this is a new Panda world and the lessons we’ve learned – as we’ve weeded out the factories and the farms – is that content is still KING but relevance rules.

Holy smokes! We’re just around the corner from closing off yet another year. If you’re like most of us Internet marketers, you’ve spent a great deal of time over this past year just trying to keep pace with all that encompasses your Internet marketing. Social media, blogging, SEO, analytics, web design, it continues to evolve. So what’s taking shape for 2012? What are the trends and predictions to come and how will you embrace some of these changes and incorporate them into your Internet marketing plans for next year.

Has your small business established a business page on Google+? If you haven’t, I’d encourage you to consider Google+ as a new marketing year approaches. With over 40 million users and growing, Google+ has definitely emerged as a powerful player and will undoubtedly be an influencer with your Internet marketing plans for 2012.

You may be considered small business, but there’s no reason why you can’t think and act BIG! Actually, on the Internet, nobody needs to know how big or small you really are. Many of you as small business owners, face the lack of resources that may prevent you from doing BIG things. The good news is that the size of budget or limited resources is no longer the deciding factors when it comes to Internet marketing effectiveness. Content marketing has leveled the playing field.

As a small business owner you’ve had enough already! You can’t seem to keep pace with all this Internet, social media, content, blogging, Twitter, Facebook, SEO optimizing, linking, analytics, Google +… all this online mumbo jumbo. You’re freekin’ overwhelmed!