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The Secret To Writing Content That Gets Ranked

 
The Secret To Writing Content That Gets Ranked

Here's one of the take-aways from last year's HubSpot Inbound 2013: In Dharmesh's keynote he said "let's just try to be human for a second. Focus on the need to humanize inbound marketing and the entire inbound experience." Fast forward to 2014 and apply that concept to your content and not to worry so much about the SEO.

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eCommerce: How to Turn Your First-Time Buyers Into Life-Time Purchasers

 
eCommerce: How to turn your first-time buyers into lif-time purchasers

We all know that the first time you do something it's a novelty, and the chances that you'll do it again tend to be quite low. The second time you do something – like purchasing from a store for instance – you're establishing a pattern. But the third time you do something, you're at the beginning of a new habit.

Why You Need A Premium Looking Website To Sell Your Premium Priced Products Online

 
Studies show that 75 percent of people judge the credibility of a business based on the design of its website.

Web design and the overall look of your website plays a larger role in your overall marketing strategy than most think. This is why the importance of web design tends to get overlooked by many companies. Your marketing campaign is what will get your targeted users’ attention, but it’s your web design that often plays a huge role in your customer’s decision to complete a purchase online.

How to Create Lead Generating Case Studies For Your Business

 
How to generate case studies that generate leads for your business

Your company's website can't be just a brochure for your service offerings and contact information. According to Forester Research, B2B prospects could be anywhere from 60 to 90 percent through the buyer's journey before even contacting a sales person. If your web presence doesn't sell for you, then you may never get the chance.



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Find Your Sweet Spot to Social Media Timing and Posting Frequency

 
Find Your Sweet Spot to Social Media Timing and Posting Frequency

A question we hear a lot from our clients who are new to social media is "When should I post on social media and how often?" It's important to know when the highest percentage of your audience is eavesdropping on your social networks, so that when you share content you'll get maximum exposure.

Social Media – Which Platforms are the Most Important to my Business?

 
Social Media: which platforms are the most important to my business

It’s safe to say now that most start-ups and new businesses know they need to be on social media. No longer is it a question of “should I join?” but now it’s a question of “where should I join?”

eCommerce: What To Do Next After A Customer's First Purchase

 
eCommerce: What To Do Next After A Customer's First Purchase

Every etailer needs a strong nurturing campaign for a customer's first purchase. They said "Yes!" to you, so it's time to put your best foot forward and follow up strong. In today's blog, we'll walk through the essential elements of a campaign to deepen the relationship between your company and its new customers.

4 Ways To Get Your eCommerce Customers Coming Back For More

 
How to Get Your eCommerce Customers to Keep Coming Back For More

According to the Harvard Business School, increasing customer retention rates by 5%, increases profits by 25% to 95%. This makes remarketing one of the most effective levers you have for increasing the lifetime value and profitability of your customers. The secret to having people respond to your reorder marketing is to meet their interests. Unfortunately, there are often as many ways to determine the interests of people on your list as there are data points in your marketing system(s).

What the World Cup Can Teach Us About Winning Marketing Teams

 
What the World Cup Can Teach Us About Winning Marketing Teams

The Beautiful Game is on Full Display
With the World Cup in full swing again, the best “footy” talent in the world is on display. Even if you are not into soccer, you have probably noticed the extra-long lunch breaks and lack of production from some of your coworkers and business partners who are deeply engaged in supporting their home country.

 


Why Visual Content Is So Important To Your Marketing

 
Why visual content is so important to your marketing

Are you leveraging visual content in your marketing? Here's something to consider: did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

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