Asking for a "please retweet" in every tweet is a waste of precious characters and it's terribly annoying – but used sparingly, adding such a call-to-action may actually help you.
Everyone seems to be an authority these days. There's no shortage of experts out there just ready to tell you what to do and how to do it. However, while everyone is telling you what to do, knowing what not to do is equally as important.
Building a network is the most challenging and time-consuming part of using Twitter. If you're a Twitter newbie, don't be disappointed, but it can be a chore to get people to follow you and without followers, your tweets really don't go anywhere.
Hashtags to the social media novice, may seem confusing and unnecessary. But hashtags are integral to the way we communicate online, making it important to know what they are and how to use them.
More and more, search engines have begun to incorporate social context into their search results. And it's high time we delved into what role social context is playing in SEO, and how marketers can adjust their inbound marketing strategies to match the changing character of search. So today, we'll look into what is being called "social search" and learn how it affects marketers.
For Marketers, LinkedIn Company Pages provide excellent opportunities to highlight products and services, tell your company's story, generate leads, engage with your audience, share career opportunities within your company, and drive word of mouth.
Although Photoshop and other designer programs in the Adobe Creative Suite are incredibly powerufl tools, they're not so easy to use, they're expensive, and they take a long time to learn. Luckily, there's a way to do everything from choosing a colour palette to editing photos to annotating screenshots using the following assortment of tools.
Everyone's doing it. Hey, even the Pope is Tweeting! And it's no wonder, Twitter is one of the most powerful social networks out there. In short, Twitter is a relationship building and relationship maintenance tool; and the most obvious use of Twitter is to meet potential customers and leads for your business. If you don't already have a Twitter account, now is a good time to get started.
Sourcing and converting leads is a dominant force for inbound marketers. As an inbound marketer, you're probably driven by the number of leads you generate for your company. But not all leads are created equal. Some leads present real opportunities for converting to sales but aren't quite ready to buy and require a longer process. Why let these good leads go to waste?
Branding in the inbound age is different. It's different because branding in the age of inbound marketing, is inherently branding in the age of the internet. And the internet moves fast! That means your brand can be elevated in an instant – and destroyed just as quickly.