Social media marketing tends to be viewed by senior decision makers predominantly as a marketing and sales tool. They are missing the boat!

The actual results of algorithm updates can be confusing, making it difficult to know what to do (and how to do it) for SEO practitioners and online marketers.

You can go stark, raving mad trying to tweak your website in response to each algorithm change. Instead of being reactive, be proactive. 

No matter what business you're in, collaboration is necessary. Engaging with others to get something accomplished ranges from stepping aside to leading by example.

Calls-to-action do best "above the fold" - the space of your webpage viewable to the user without having to scroll down.

According to heat map analysis, anything "below the fold" will only be viewed by 50% of people who view your page. Doubling impressions on your CTAs can significantly increase your website leads.

Use of social media platforms is exploding. Millions of consumers are expressing their opinions on Facebook, Twitter, Pinterest and others each and every day.

How simple can you get? 140 characters, several ways to interact, share and boom you're connected to total strangers. But, are you really? I mean how many of your Twitter followers are you really aiming to nurture? As a result it's not easy building real and lasting influence using Twitter.

Okay, so this is one of my top pet peeves! I can't stand browsing some organization's website and having to hunt to find their contact information. Your website is your online billboard, so why isn't your contact information front and centre?

1) Be Proactive: As about 46% of consumers do online research via their mobile device before purchasing a product or service, it's crucial to monitor your reviews carefully. Opinions greatly affect the perception of your brand, so listen closely and respond quickly.

There was a time when the telephone was the essential business tool. At the touch of a finger, one could access over a billion other telephone users such as customers, clients, suppliers and business partners anywhere around the world.