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Find Your Sweet Spot to Social Media Timing and Posting Frequency

 
Find Your Sweet Spot to Social Media Timing and Posting Frequency

A question we hear a lot from our clients who are new to social media is "When should I post on social media and how often?" It's important to know when the highest percentage of your audience is eavesdropping on your social networks, so that when you share content you'll get maximum exposure.

Social Media – Which Platforms are the Most Important to my Business?

 
Social Media: which platforms are the most important to my business

It’s safe to say now that most start-ups and new businesses know they need to be on social media. No longer is it a question of “should I join?” but now it’s a question of “where should I join?”

eCommerce: What To Do Next After A Customer's First Purchase

 
eCommerce: What To Do Next After A Customer's First Purchase

Every etailer needs a strong nurturing campaign for a customer's first purchase. They said "Yes!" to you, so it's time to put your best foot forward and follow up strong. In today's blog, we'll walk through the essential elements of a campaign to deepen the relationship between your company and its new customers.

4 Ways To Get Your eCommerce Customers Coming Back For More

 
How to Get Your eCommerce Customers to Keep Coming Back For More

According to the Harvard Business School, increasing customer retention rates by 5%, increases profits by 25% to 95%. This makes remarketing one of the most effective levers you have for increasing the lifetime value and profitability of your customers. The secret to having people respond to your reorder marketing is to meet their interests. Unfortunately, there are often as many ways to determine the interests of people on your list as there are data points in your marketing system(s).

What the World Cup Can Teach Us About Winning Marketing Teams

 
What the World Cup Can Teach Us About Winning Marketing Teams

The Beautiful Game is on Full Display
With the World Cup in full swing again, the best “footy” talent in the world is on display. Even if you are not into soccer, you have probably noticed the extra-long lunch breaks and lack of production from some of your coworkers and business partners who are deeply engaged in supporting their home country.

 


Why Visual Content Is So Important To Your Marketing

 
Why visual content is so important to your marketing

Are you leveraging visual content in your marketing? Here's something to consider: did you know that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

A Proven Path To Creating Good Content For Your Business

 
A Proven Path To Creating Good Content For Your Business

Putting out fresh, relevant content is not just a good idea today, it's a vital step in achieving marketing success. And, there is no better way to add relevant content to your website on a regular basis than to utilize a blog. Take the time right now, put a plan in place that helps you to regularly produce quality content that will help boost your marketing.

What the World Cup Can Teach Us About eCommerce Marketing

 
What the World Cup Can Teach Us About eCommerce Marketing

The World Cup alone is expected to generate a 27% increase in eCommerce sales compared to last year*

10 Common #Twitter Mistakes All Businesses Need to Avoid – How Not to be a Twit on Twitter

 
10 Common TwitterMistakes All Businesses Need to Avoid – How Not to be a Twit on Twitter

There is no denying the power of Twitter as an effective tool for businesses to connect and engage with customers – that is, if you do it correctly.

How to Optimize Your #Tweets For Lead Gen In 25 Minutes A Day

 
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Twitter is a very powerful social media channel that can help generate qualified leads for your business. So don't just look to #Twitter for getting followers, retweets and replies – with proper strategy, it's a lead generation machine. The question remains, how do you manage to stay on top of Twitter when you're already managing many other channels and campaigns already? But, here's the good news – all you need is 25 minutes a day.



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