Visitors are great but leads are even better. Last week we wrote about “calls-to-action” and how a well-designed call-to-action can dramatically increase your B2B's rate of conversion. However, a well crafted call-to-action is most potent when it leads to a revved up landing page.

We’ve written many a post exploiting the virtues of business blogging and the positive effect it can have on your company. But, we’ve never touched on the area surrounding your post – notably the ‘side panel’ that is quite often neglected space.

In the old days decision makers used a number of different sources to find the information they needed to help solve their business problems. Today, the old methods – brochures, tradeshows and even salespeople – have been replaced by the new order of doing business.