Have you ever been lost for words?

Coming up with ideas for awesome content can be one of the toughest challenges business bloggers and inbound marketers can face! There's nothing to be ashamed of. We all go through 'writers block' from time to time. But it needn't be that way.

Now that the blog traffic is flowing, how can you get those folks to stick around and keep coming back so that they become avid readers and fans of your blog content? Convert those visitors into subscribers!

You may be considered small business, but there’s no reason why you can’t think and act BIG! Actually, on the Internet, nobody needs to know how big or small you really are. Many of you as small business owners, face the lack of resources that may prevent you from doing BIG things. The good news is that the size of budget or limited resources is no longer the deciding factors when it comes to Internet marketing effectiveness. Content marketing has leveled the playing field.

As a small business owner you’ve had enough already! You can’t seem to keep pace with all this Internet, social media, content, blogging, Twitter, Facebook, SEO optimizing, linking, analytics, Google +… all this online mumbo jumbo. You’re freekin’ overwhelmed!

Are you struggling with your company blog. Are your blog posts just okay? If you want to improve the content in your business blogs, then keep reading.

In yesterday’s article we wrote about the value of content and how blog writing – providing solutions to meet the needs of your buyer persona – is critical is to your Inbound marketing success.

If you’re an Inbound marketer then you know how critical content is to your Inbound marketing success. And, the fastest way to create content is through blog writing. Blogs are by far the most powerful marketing tool you can use to attract leads and new customers, as well as increase brand visibility in your marketplace.

Is your business using Facebook as part of your social media plan? With over 750 million active users Facebook is a tool that businesses and marketers should not be ignoring. So, if you’re serious about reaching out and developing meaningful relationships with customers, possible investors and thought leaders, you need to know how to use social media.

According to the “B2B SalesPulse Survey” from business information company OneSource B2B sales cycles are longer than a year ago, but pipelines are growing. The survey found that traditional outbound prospecting still produce the most qualified leads for U.S. B2B sales reps. However, companies are relying more and more on their corporate websites as well as social networking sites like LinkedIn to help with lead generation.

We’ve written many a post exploiting the virtues of business blogging and the positive effect it can have on your company. But, we’ve never touched on the area surrounding your post – notably the ‘side panel’ that is quite often neglected space.