Now that the blog traffic is flowing, how can you get those folks to stick around and keep coming back so that they become avid readers and fans of your blog content? Convert those visitors into subscribers!

You likely already share new content you publish on the social networks your audience populates, but what about all that big hit content you identified from analysis that you have. It may not be brand new, but think about the short life span of social media updates.

Do you sometimes feel that this whole blog writing thing is a big waste of time? 

I bet you know exactly what I'm talking about. Most of us inbound marketers experience this at one time or another. You spend an enormous amount of time writing, writing and writing, and you hear that a few people like it, but you're just not gettting the results. Your efforts are showing a slight improvement in traffic and links, but your comments section is quiet as a mouse.

For today’s business marketers, keeping the sales funnel topped up is top priority. And connecting and engaging with customers and prospects are instrumental in the process. So, if your web initiatives are giving you the silent treatment, it may be time to do an audit on your online marketing strategy.

Gaining momentum with your business blogs is a challenge we hear often. Yet copywriting, specifically blog writing is one of the most essential elements of an effective online marketing plan.  


Here are five tips that will keep more people reading more of your blog content – and help you garner more leads and prospects:

Holy smokes! We’re just around the corner from closing off yet another year. If you’re like most of us Internet marketers, you’ve spent a great deal of time over this past year just trying to keep pace with all that encompasses your Internet marketing. Social media, blogging, SEO, analytics, web design, it continues to evolve. So what’s taking shape for 2012? What are the trends and predictions to come and how will you embrace some of these changes and incorporate them into your Internet marketing plans for next year.

You may be considered small business, but there’s no reason why you can’t think and act BIG! Actually, on the Internet, nobody needs to know how big or small you really are. Many of you as small business owners, face the lack of resources that may prevent you from doing BIG things. The good news is that the size of budget or limited resources is no longer the deciding factors when it comes to Internet marketing effectiveness. Content marketing has leveled the playing field.

Are you struggling with your company blog. Are your blog posts just okay? If you want to improve the content in your business blogs, then keep reading.

I had lunch with a colleague and a client recently during which we had a prolonged and intense discussion about this ‘whole social media stuff’. (See footnote on 3-beer lunch). As an Inbound marketing agency we wave the flag for the virtues of twittering, Facebooking and of course blogging, so I felt obligated to support my vocation. The debate centered on the value of blogging – how do you find the time to blog, what do you write about, who’s reading it if everyone’s writing it, no one wants to listen to what I have to say, blah, blah, blah.

In our blog post yesterday we spoke about the importance of blogging and how effective it can be to your B2B and B2C company. Experiencing increased traffic, leads and customers as a result of your blogging is only part of the excitement. Business professionals today are relishing in its ROI.