Are your landing pages crash landing?

Landing pages are one of the most important elements of lead generation. In fact, according to MarketingSherpa's research, landing pages are effective for 94% of B2B and B2C companies. Building effective landing pages allows you to direct your website visitors to targeted pages and capture leads at a much higher rate.

You have this amazing marketing offer!

And to get the biggest return, you want to make sure that you leverage every opportunity to promote your offer through the most effective channels. 

But where do you start? 

First, think about ways to notify your existing contacts about your new marketing offer you have just released. Your email list should be one of the most powerful contact databases that you have access to. (Your social following represents another growing database of evangelists.) So how would you go about making this announcement to your email list?

Improving results by turning your hard-earned website traffic into conversions is the whole point of inbound marketing. But if you want site visitors to go ahead and "make your day," your landing page needs to be fully loaded, with the safety off.

Hi-performance landing pages are important to any Inbound marketing strategy, which makes them a focal point of any website redesign. Every offer and every call-to-action needs a landing page to call home. And to generate leads successfully from your website, you need it to be a home with lots of curb appeal. 

Have you seen little action with your call-to-action? Are your visitors ignoring your landing pages? Have you ever wondered what successful landing pages look like?
Well, look no further.

Most B2B websites today have a goal – some action they want their visitors to take. It differs from company to company, but essentially most have a mission to turn visitors into leads and drive leads to purchase, click on ads or even just subscribe to an RSS feed or a company blog.

If your B2B company is in the process of a website redesign and you’re new to the methodologies of Inbound marketing, follow these 3 steps when designing your new website. Indulging in these principles will make a big difference in website performance.

If your business depends on the revenues of the upcoming holiday season then now is the time to take action. I know that we've all heard this before but I think it's worth repeating: "he who fails to plan, plans to fail." If you simply strategize your marketing efforts around these next few months you’ll stand a much better chance of increasing your sales volume over last year.

Landing pages are the key to converting more of your website visitors into leads. A well-written, customized landing page is capable of attracting a high proportion of site visitors that in turn provide their contact information for future lead cultivation.