‘Cause customers won’t give you a second chance.
My wife loves shoes, and buying shoes is definitely her weakness. So we’re lingering about downtown doing a little window-shopping when we wander into a rather upscale shoe store. As my wife perused the displays, a sales clerk approached and asked us if he could be of assistance. Holding a pair of Christian Louboutin’s she politely asked the clerk if he could tell her why they were so expensive? If you’re a shoe enthusiast, you’ll know that to purchase a luxury ‘red souled’ Louboutin requires to most a second mortgage. This was the perfect opportunity to convince – or at the very least influence – a customer on the value of the Louboutin brand. Unfortunately our sales clerk at this high-end shoe store failed miserably creating not only a lost sale but also a negative customer experience.

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