Take a tour of your website homepage and try and make an unbiased observation. Since your homepage is usually what many people first see when encountering a website – ask yourself these questions: does it reflect your brand? Will your homepage leave a positive or negative first impression? Is it answering what you know visitors are going to be looking for?    

If your B2B company is about to undergo a website redesign there are a few important design elements that need to be considered prior to reconstruction. The face of your organization’s website is not something that should be overlooked. Some may argue that the back end or ‘what’s under the hood’ is what’s most important, and who can argue with that? After all, most companies today are focused on increased traffic and leads, so naturally their attention to ‘what’s under the hood’ is to be expected.