Search engine algorithms rank web pages based on numerous factors. The basic premise is that a page will show up in a search engine results because the website had mentioned the terms that were being searched for on the website page. Of course, many websites use the same keywords on the same page. But in order for search engines to determine how these pages should be ranked, they take into consideration two major factors:

Are you struggling with your company blog. Are your blog posts just okay? If you want to improve the content in your business blogs, then keep reading.

If your B2B company is in the process of a website redesign and you’re new to the methodologies of Inbound marketing, follow these 3 steps when designing your new website. Indulging in these principles will make a big difference in website performance.

On the surface, striving to increase website ROI in a sensitive economy can appear an insurmountable problem. That’s because the potential we see is only the tip of the iceberg. It’s not until we peek beneath the surface that solutions come into view. Take keywords for example. Is your site applying and leveraging your keywords that you so diligently sourced?