Developing keywords (as in our post from yesterday) for your small business is a task in itself. What most don’t realize, is that unless you’re using them wisely, your hard work selecting them will be but a waste of time. And, using them wisely includes on-page SEO or, on-page search engine optimization.

Do you find choosing keywords for your small business, confusing? Are you uncertain as to what’s key in choosing keywords that are right for your business? Do you know if your current keywords are even working? This post hopefully will help you understand these challenges by providing insights into identifying keyword opportunities. But before we start, let’s take a step back and understand first, why keywords are so important to your small business website.

I had lunch with a colleague and a client recently during which we had a prolonged and intense discussion about this ‘whole social media stuff’. (See footnote on 3-beer lunch). As an Inbound marketing agency we wave the flag for the virtues of twittering, Facebooking and of course blogging, so I felt obligated to support my vocation. The debate centered on the value of blogging – how do you find the time to blog, what do you write about, who’s reading it if everyone’s writing it, no one wants to listen to what I have to say, blah, blah, blah.

If your business depends on the revenues of the upcoming holiday season then now is the time to take action. I know that we've all heard this before but I think it's worth repeating: "he who fails to plan, plans to fail." If you simply strategize your marketing efforts around these next few months you’ll stand a much better chance of increasing your sales volume over last year.

Every B2B organization should be determined to enhance their ranking with major search engines. And your quickest and easiest route to a higher ranking that will deliver more traffic and response is to create 'well-optimized, search engine friendly content'.

If you’re a follower of the strategies of Inbound marketing then you know how important content is to the success of your website. Well-optimized, remarkable content has the potential to increase website traffic, create qualified leads and turn those leads into customers. Writing (and I know this because I experience it) can be tedious and time consuming but it is the foundation to your online business growth.

Finding the right keywords is instrumental in driving customers to your business website – with the ultimate goal to getting them there. It’s clear that you need to put a real priority into choosing the best keywords that best suit your business.

Blogging for social networking, includes content that, if written correctly, will match up with your customer searches. Here are my top 5 common mistakes you should avoid when blogging.