How important will content be to your Internet marketing plans for 2011? As a Toronto Internet marketing agency working with small business partners, we have seen first hand the impact regular, well-written content creation can have on the success of a companies Internet marketing efforts. Content marketing means freely sharing your small business content as a means of increasing your visibility and converting prospects into customers that buy your products or services. Old school marketing methods are slowly being replaced with Inbound marketing and social media strategies as it compliments the way buyers make purchasing decisions today. Creating magnetic copy that will attract an audience to your website will be key to driving business success in the upcoming year.