If you think videos are just glitz and won’t resonate with your customers and prospects, you might want to reconsider. Videos are an engaging – and powerful -- way to communicate. Many people prefer to watch a quick video versus trying to process printed information, which is one reason the popularity of browsing videos online has skyrocketed. (These days the average Internet user watches a staggering 186 videos a month!) Multimedia content also boosts retention rates and can help explain ideas more quickly and effectively.

Has your small business established a business page on Google+? If you haven’t, I’d encourage you to consider Google+ as a new marketing year approaches. With over 40 million users and growing, Google+ has definitely emerged as a powerful player and will undoubtedly be an influencer with your Internet marketing plans for 2012.

If you’re an Inbound marketer then you know how critical content is to your Inbound marketing success. And, the fastest way to create content is through blog writing. Blogs are by far the most powerful marketing tool you can use to attract leads and new customers, as well as increase brand visibility in your marketplace.

Blogging for social networking, includes content that, if written correctly, will match up with your customer searches. Here are my top 5 common mistakes you should avoid when blogging.