If your B2B company is about to undergo a website redesign there are a few important design elements that need to be considered prior to reconstruction. The face of your organization’s website is not something that should be overlooked. Some may argue that the back end or ‘what’s under the hood’ is what’s most important, and who can argue with that? After all, most companies today are focused on increased traffic and leads, so naturally their attention to ‘what’s under the hood’ is to be expected.

In the old days decision makers used a number of different sources to find the information they needed to help solve their business problems. Today, the old methods – brochures, tradeshows and even salespeople – have been replaced by the new order of doing business.

Web designers have been doomed to working with a limited (and poor) selection of typefaces for online projects. This is largely a result of the limited type rendering capabilities of computers at the dawn of the web. A lot of times, this limited type set can negatively influence your online marketing campaigns—we’ve already blogged about the importance of integrated marketing campaigns.