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How To Get Twitter Followers If You're Just Starting Out

Posted by Murray Sye

on Tue, Nov 26, 2013 @ 10:47 AM

Everyone's doing it. Hey, even the Pope is Tweeting! And it's no wonder, Twitter is one of the most powerful social networks out there. In short, Twitter is a relationship building and relationship maintenance tool; and the most obvious use of Twitter is to meet potential customers and leads for your business. If you don't already have a Twitter account, now is a good time to get started.


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For those of you who are just getting started with Twitter, it can be a challenge to figure out how to get Twitter followers, especially when you start out with none. Here's a few tips that will help get you going.

Decide who to follow

Start by following people –– "But," I know what you're thinking, "Who" should I follow? Here are some quick tips on who to follow and where to find them using basic Twitter tools:

  1. Based on your Twitter goals, decide what information you're interested in or may have an impact on your business. Make a list by topic, brand, and people. Who are the influencers in your industry or area of interest? Use this information to conduct a search, view profiles, and choose people and brands to follow.

  2. Watch what other Twitter users post. If they're interesting, fun or entertaining, start following them or create a Twitter list and add them to it. Creating lists is a great way to stay organized as well as an easy way to watch what people post without having to follow them. You can also always un-follow someone with a click of a button and they'll be removed from your stream.

  3. When reviewing user profiles, be sure the person or brand has a balanced ratio of follower vs. people they're following. If they're following 10,000 people and only have 125 people following them back, that's a sign they may not be a credible resource.

  4. A strong profile picture is also an indicator of a quality Twitter account. The default egg (image choice for newbie tweeters) tells you this user doesn't tweet often or may be a potential spammer profile (not always true, but something to consider).

Finding People to Follow

  1. Use Twitter's search box for starters and enter a topic. Read through the stream to see who is providing quality tweets (in conversations or links to quality content) on that specific topic. Let's say I'm looking to connect with Inbound Marketers.

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  2. Use Advanced Twitter Search to narrow down even further if you need to.

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  3. Review a Twitter user's profile and view their lists. Someone interested in Facebook marketing might be following someone like Amy Porterfield. Review Amy's lists to get further suggestions for other industry experts who may also be good to follow. For example, here's a public list of social media experts that Amy created.

  4. As you choose people and brands to follow, Twitter will suggest others to follow in the left hand side of your home page under Who To Follow, which is a quick and valuable resource.

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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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