Building a network is the most challenging and time-consuming part of using Twitter. If you're a Twitter newbie, don't be disappointed, but it can be a chore to get people to follow you and without followers, your tweets really don't go anywhere.
So the challenge is to create lots of followers, as followers in many respects are a status symbol on Twitter. If you want to create a reputation of authority and extend your influence, you'll need to grow your Twitter community. And followers bring others and the snowball continues. But, the question remains, how does one go about getting people to follow you?
Tips for attracting followers and increasing reach
1) Make your Twitter easy to find Make your company's Twitter usernames easy to find. You could even create a page that lists all the Twitter handles of the people in your company. By giving your customers an easy way to interact with individual users, it helps them understand the type of people who work at your company. It also gives them insight into your brand!
2) Make use of follow buttons Place "Follow" buttons on your blog and various pages of your website. Make it easy for people to find out if your company has a Twitter account. Visitors to your blog and website might like your content and want to subscribe to your tweets, so add Follow buttons to your site so people can easily find you. Twitter recently came out with an official Follow button generator, or you could create your own and simply link it to your Twitter page.
3) Post things that people will be interested in Make your tweets useful resources so people need you. You are what you tweet. People will want to follow you if they think they'll get value from your tweets. But be sure to avoid making your Twitter account a purely promotional tool. Would you subscribe to a newsletter if it didn't have anything useful to say?
4) Interact with potential followers Interact with those people you follow who don't yet follow you back. Make sure to monitor your Twitter stream and comment on what other people are saying. Give feedback, compliment people. The key is to engage. This will give them incentive to follow you back.
5) Tweet well and tweet often Tweeting often is not about collecting and posting a dozen tweets in quick succession and then leaving it again for another day. Stagger your tweets throughout the day, you'll not only reach a wider audience but you'll avoid annoying your followers that may think you're spamming up their Twitter feeds.
6) Return the gesture, follow back Following back is good courtesy. It's likely that others will be doing the same, so if you don't follow back fellow Twitter users you may end up losing followers. Make sure however, that you follow back only those people that are relevant and whose tweets are of general interest for you. And finally, here's an interesting infographic compliments of Statista. In May, Twitter made its stock market debut in what is probably the most anticipated IPO since Facebook went public one year earlier. However, Twitter is no second Facebook (yet).