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How To Get More Retweets and Replies On Twitter

Posted by Murray Sye

on Mon, Dec 9, 2013 @ 09:02 AM

Asking for a "please retweet" in every tweet is a waste of precious characters and it's terribly annoying – but used sparingly, adding such a call-to-action may actually help you.

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When used wisely, retweets often lead to more influence, more followers, and more web traffic. Hey, isn't that the end goal? Your potential reach on Twitter is huge, but don't forget your competition is there as well. There are hundreds of thousands of other marketers just like you, competing for attention. So how do you gain the momentum in the Twitter space over your competitors? Here are some suggestions that will help.

1) Tweet at the right time
One important factor to consider when it comes to tweeting is timing. To increase click-through-rate of your articles or links, you need to be tweeting at the optimal time and not when people are asleep or having a busy day at work. However, there is no one-size-fits-all solution for this – with time zones and such. But, according to Dan Zarrella social media scientist at HubSpot 12 p.m. to 6 p.m. EST is the best time to tweet for a higher CTR (click-through-rate). While the best day to tweet is midweek and weekends.

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2) Share content, lots of it
According to Zarrella, there are two types of content users frequently tweet, links and replies to other tweets. Users who tweet more links (as opposed to more replies and conversion) were the winners. It seems that most of us are more likely to retweet an interesting piece of content that you've posted than a bit of twitter nonsense chat, especially if the chat is an ongoing conversation that you're not a part of.

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3) Ask for the Retweet
This may sound too easy, but the easiest way to ask for a retweet is... well, ask for it. Tweets that contained the phrase "please retweet" were retweeted 4-times more often than tweets that did not contain a call-to-action.

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4) Use #Hashtags and "Quotes"
Tweets that contain one or more #hashtags were 55% more likely to be retweeted than tweets that did not. Just don't use #toomuch of it #andmake you #looklikespam or an #extremehashtager.
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Quotes also have a positive effect. Tweets including quotation marks were 30% more likely to be retweeted than those that did not.
quotes-and-retweets.jpg5) Use the right tweet length
Zarrella, using a data set of 1.4 million randomly selected Tweets, from 1.2 million accounts, found that tweets between 100 and 115 characters were 34% more likely to be retweeted than tweets outside of that range. The drop off occurs once tweets get beyond 120 characters.
length-of-tweet.jpg6) Tweet about Twitter
There are a lot of folks out there on Twitter that are really into Twitter, and love reading about Twitter and retweeting that content. They wouldn't be Twitter followers if they didn't like Twitter. It seems that tweeting about Twitter is a great way to tap into a common interest that most of your followers share, regardless of their industry.
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7) Don't talk about yourself

I'm on Twitter to either benefit me, or to help others (and by extension, benefit me), so I don't really want to hear about you and your life. Why would your followers want to retweet content that just talks about you? Right, they wouldn't. So stop talking about yourself, and make content that others can relate to and get value from.
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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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