How To Get Creative With 'Not So Popular' Content Formats

Posted by Murray Sye

on Mon, Dec 16, 2013 @ 10:18 AM


As an inbound marketer, you know how important it is to create remarkable content that helps you achieve your marketing and sales goals. You also know how tough it is to come up with awesome content on a frequent basis. But, there are plenty of different types of content formats that you can and should be included in your content strategy. Try out some of the cool tools we have provided in today's post.

1) SnapApp
is a marketing platform which allows you to easily create your own branded interactive content like: contests, sweepstakes, quizzes, polls and surveys. Select from more than 40 customizable content types for web, mobiles, social and email marketing campaigns.


2) GoAnimate

Go Animate
for Business allows you to make an unlimited amount of marketing video in the cloud using super easy-to-use drag-and-drop tools. Much more than a slideshow maker, the Go Animate app can help you craft visually dynamic video your customers won't be able to resist.
For example:
you can create a demo video of your products or services and post it on your blog, website or social media channels. Or, repurpose marketing materials and industry statistics into compelling animations.


































Piktochart is a web-based tool which lets you turn words, stats and survey results into colourful visual infographics. You can use drag-and-drop shapes and artwork into your design or customize to suit. Add bars, graphs and pie charts, upload data from CSV files and export to PNG or JPG files for either print or web.

For example: use the infographic tool to turn hard to understand subjects, like the intricacies of a diamond, into an easy to understand visual presentation.


4) Hipcast

is a podcast tool that lets you create and manage audio and video podcasts from the cloud and post them to your blog or website. All the tools and tutorials needed to create a cool and informative podcast can be found on Hipcast.
For example:
talk to industry experts and trend-setters for an insightful interview series or report live from industry events and share the podcast on your social networks.


5) Glossi

Glossi let's you create and share your own digital magazines. This free tool makes DIY online magazine creation simple and intuitive. Capture and present ideas, objects and information, and present it in an elegant format to envy the high-end magazine publishers.
For example:
Upload photos, videos and images from events, gatherings or product lines into the Glossi magazine format for your readers to browse through at their leisure. Turn blog posts into flip-through-web-mags that your readers will want to share.


6) ScoopIt!

is a power publishing platform. With they say everyone is a publisher. helps you find content from your favourite topics and creates your own beautiful online magazines. Once you have chosen what you want to share you feed them through your social networks, like your blog, Twitter and Facebook channels with a click or two of a button. 

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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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