We don't want just any old traffic coming to our site – we want the right traffic. We want the people who are going to be the most likely to become leads, and ultimately, happy customers. The content that best attracts those "right people" is content that is educational in nature and that appeals to those who are just beginning to recognize they have a problem that needs solving.
Your blog is an excellent (if not the best) place on your site to provide this helpful, educational material, and one of the most effective ways to share this content with the world is through social media. Regularly sharing content via your social posts, tweets, etc. can also help to get your name out there and – in return – bring people to your website.
It is very easy to get caught up in the old way of thinking about SEO: links, keywords and rank. However, modifying your website's content with the idea that you'll "rank" in Google is like going out and buying a lottery ticket with the hopes that you'll strike it big.
When in doubt, always err on the side of providing relevant and coherent content that your website's visitors (your prospects) can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.
Here's what will help you with your SEO
Providing unique experiences throughout your website to better engage users
Surfacing unique content readily and easily
Creating content that provides context and personalization
Establishing a content strategy that focuses on creating quality, in-depth and unique content
Understanding your business's buyer personas
Having clearly defined business goals (other than ranking)