What Does The Future of SEO Look Like

Posted by Murray Sye

on Wed, Dec 18, 2013 @ 09:22 AM

We don't want just any old traffic coming to our site – we want the right traffic. We want the people who are going to be the most likely to become leads, and ultimately, happy customers. The content that best attracts those "right people" is content that is educational in nature and that appeals to those who are just beginning to recognize they have a problem that needs solving.

Your blog is an excellent (if not the best) place on your site to provide this helpful, educational material, and one of the most effective ways to share this content with the world is through social media. Regularly sharing content via your social posts, tweets, etc. can also help to get your name out there and – in return – bring people to your website.

Create for humans, not search engines

Search engines are extremely complex. The bottom line is that search engines are trying to anticipate what human beings want as they search – even before they begin their search!

It is very easy to get caught up in the old way of thinking about SEO: links, keywords and rank. However, modifying your website's content with the idea that you'll "rank" in Google is like going out and buying a lottery ticket with the hopes that you'll strike it big.

When in doubt, always err on the side of providing relevant and coherent content that your website's visitors (your prospects) can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.

Here's what will help you with your SEO

  1. Providing unique experiences throughout your website to better engage users

  2. Surfacing unique content readily and easily

  3. Creating content that provides context and personalization

  4. Establishing a content strategy that focuses on creating quality, in-depth and unique content

  5. Understanding your business's buyer personas

  6. Having clearly defined business goals (other than ranking)

  7. Covering basic SEO to improve your site's visibility in search results.

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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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