Your Handy Inbound Marketing Campaign Checklist

Posted by Murray Sye

on Tue, Feb 11, 2014 @ 08:53 AM

Ready to hit the "Go" button on your inbound marketing campaign? Before you take off, make sure you've dotted all your I's and crossed your T's. Here's a checklist to make sure you've covered all your bases.



1) Identify your campaign audience

Who are you talking? Understand your buyer persona before launching into a campaign, so you can target them correctly. [How To Develop A Targeted Buyer Persona]

2) Set your goals + benchmarks

Having smart goals can help you be sure that you'll have tangible results to share with the world (or your boss) at the end of your campaign. [How to Set Goals and Benchmarks]

3) Create offer(s) and landing pages

Don't forget to optimize your landing page for SEO, have a clear value proposition and call-to-action (usually a form for the user to complete). [How to Design a Landing Page That Converts]

4) Plan + build your automation + nurturing flows
Your campaign doesn't end when leads convert on your landing page. Plan and build your follow up emails + campaigns to nurture leads down your funnel. [6-Step Lead Nurturing Guide That Generates Sales]

5) Kick off your campaign with targeted email

A targeted email to a segment of your database is a great way to engage your existing audience of leads. [How HubSpot Increased Blog eMail Subscribers by 128% In 3 Months]

6) Write a blog post

Your campaign is awesome, don't hide it from the world. Use your blog post as an opportunity to introduce readers to the valuable content they'll find in your offer. [120 Ways to Never Run Out of Blog Ideas Ever!]

7) Share it on social media

Promote your blog post and offer through social media to drive traffic into the top of your funnel. [How to Grow Your Social Media Audience – Think Visually]

8) Add in long-tail keywords

Make sure your campaign is SEO friendly, that way, interested prospects will find your campaign long after you stop actively promoting it. [Wag The Long Tail!]

9) Consider paid search and other channels

Other channels can be a part of your inbound campaign, too. Just be sure that you are measuring the effectiveness of these channels. [How to Create PPC Ads People Will Actually Click]

10) Track your URLs
Where is your traffic coming from, and how are visitors find you? Tracking URLs can help. [A Breakdown of all Your Website's Traffic Sources (What Means What?)]

11) Report on your results

Hard work shouldn't go unmeasured. You set goals at the very beginning; now it's time to celebrate your success. Organize and show off your numbers at the end of the campaign.

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Flickr Photo Credit: by Kenners

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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