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New Data Proves Impact Inbound Marketing Can Have On Your Business

Posted by Murray Sye

on Mon, Feb 17, 2014 @ 10:40 AM

Every year, HubSpot survey's over 2,000 of its customers to investigate the ROI HubSpot customers have experienced from conducting Inbound marketing with HubSpot software. Here are some of the more compelling highlights of the report.


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Visitors:

  • Customers reached 2.17 times more visitors per month after 6 months of using HubSpot

  • Customers reached 3.51 times more visitors per month in 1 year.

  • Customers reached 6.89 times more visitors per month in 2 years.

Leads:

  • Customers reached 2.37 times more leads per month after using HubSpot.

  • Customers reached 6.12 times more leads per month in 1 year.

  • Customers reached 32.94 times more leads per month in 2 years.

Sales:

  • The conversion rate of leads to customers increased for over 73% of all survey respondents.

  • 69% of customers saw an increase in sales revenue, 74% of which experienced within 7 months of using HubSpot.

Additional Benefits of HubSpot and Inbound Marketing

  • 93% of customer respondents agree that HubSpot has helped them meet their marketing goals

  • Over 30% of customer reduced their sales cycle since implementing HubSpot

  • Over 40% of customers saw an increase in their end customer satisfaction since using HubSpot.



HubSpot customers saw significant increases in website traffic and lead conversion rates

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These are just a few of the highlights gleaned from HubSpot's ROI Report, but they all lead to the same conclusion: businesses using HubSpot software and employing the strategies and methodologies of Inbound marketing, are happily growing their businesses.

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Flickr Photo Credit: by Mars.Discovery.District

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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