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The Positive Effects of Blogging Frequency

Posted by Murray Sye

on Thu, Mar 20, 2014 @ 07:38 AM

The Positive Effects of Blogging FrequencyYou have a blog, but you don't publish posts on a regular basis, and when you do post, you're not publishing enough articles to make your blog effective.

If this sounds all too familiar, read on.

Research shows that the companies benefiting most from business blogging are the ones that blog frequently and consistently. Adopting a laid-back approach to business blogging won't move the needle; creating a blog that actually generates business success takes time, and dedication.

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According to HubSpot's State of Inbound Marketing 2013 report, 82% of marketers who blog daily report positive ROI for overall inbound efforts.

Consistent Blogging Boosts ROI

There is a direct correlation between the frequency of blogging and traffic and leads. Research from its Lead Generation Lessons From 4,000 Businesses report, indicates that the more often a company blogs, the better that company is able to generate traffic and leads. Ignoring your blog rather than keeping it updated with fresh content means you are leaving prospective customers on the table.

So, what do you need to do?

Make a commitment to the upkeep of your blog. Start by striving for at least one blog post per week and work your way up from there. If time or bandwidth is a major concern or deterrent for you, consider other ways to source content for your blog.

Keep in mind there is no rule stating that only one person can contribute content to any given blog. Encouraging other employees in your company to contribute content is a great way to divide the responsibility and workload of content creation as well as elicit new and varying perspectives and insight, which can add depth to your blog.

Consider sitting down and creating an editorial calendar to help keep you on track with regular publishing. Decide how many times per month you'd like to publish, then create a dedicated Google Calendar or an Excel document and mark off the actual days you will commit to publishing. Go one step further by planning the topics you will write about on those specific days, always keeping in mind your audience and considering topics that might line up with timely elements like upcoming industry events.

Once you've worked your way into a regular blogging routine, consider increasing your blogging frequency.

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Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
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