A Step By Step Guide to Inbound Marketing

Posted by Penny Baldwin-French

on Fri, Mar 7, 2014 @ 09:50 AM

Have you recently noticed a push back from your customers? Are your conversion rates lower than expected? Have you noticed a shift in the way your customers are reacting to your marketing messages and campaigns? If so, you are not alone.

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Recently, there has been a great deal written about the need to shift to inbound marketing, and for good reason. There is no shortage of companies experiencing an interesting phenomenon. Modern consumers are growing savvy to traditional marketing and sales tactics and are no longer buying in to what you are selling. Maybe it is time for a change in approach — a shift to inbound marketing.


A Step by Step Guide to Inbound Marketing

If you are new to inbound marketing and thinking about adopting it, you may feel a bit overwhelmed. This is natural. As with anything new, it takes time to understand and learn how to apply a new approach. Inbound marketing is no different.  The good news?  WhiteSpace is available to guide you through the transition process of implementing inbound marketing.

To help, we have broken down Internet marketing into a number of easy to understand steps. As outlined by Hubspot in A Step By Step Guide To Inbound Marketing Strategy, there are 6 main steps to creating an effective inbound marketing strategy:

Setting Goals and Benchmarking: Your first step is to always establish your goals and objectives for your marketing campaign. You need to .  .  .

  • define key performance indicators.
  • understand who your customers are.
  • do your research to understand your competitor’s marketing and how you can effectively differentiate yourself.

Creating Visibility: The easier you are to find, the more successful you will be in achieving your defined goals. It is important to . . .

  • understand the keywords your customers are using
  • establish onsite SEO.
  • create an editorial calendar.
  • begin writing high quality content.
  • share your content using an effective social media marketing strategy.

Generating Leads: Once you have established multiple touch points online, you need to start generating leads. This is accomplished through . . .

  • high quality content development.
  • strategically developed landing pages.
  • effective Calls to Action that encourage your customer customers to perform a desired action.

Customer Acquisition: Once leads are generated, you need to turn them into customers by . . .

  • aligning your inbound marketing with sales and marketing efforts.
  • effective lead nurturing and regular communications.

Customer Retention: Creating long term relationships with your customers and turning them into repeat customers is essential. You can do this through .. .

  • providing educational content, newsletters, contests, and referral and reward programs.

Campaign Analysis: Measuring and tracking the performance of your campaign is a key factor in its success.  Provide value to your clients by . . .

  • monitoring results.
  • making adjustments and refining your approach on an ongoing basis.

Why Make the Shift to Inbound? The Numbers Say it All

If you are still on the fence about making the shift to inbound marketing and making it the focal point of your marketing efforts, take a look at one of our recent posts titled New Data Proves Impact Inbound Marketing Can Have On Your Business that reviews the results of HubSpot’s ROI Report.


How to Improve Your Marketing Today

For more information about how to improve your marketing and make the shift to inbound marketing, check out How To Improve Your Marketing Today – a free eBook filled with tips, information, strategies and straightforward suggestions for how you can incorporate inbound marketing strategies into your business.


Want to learn more about implementing inbound marketing strategies?  Give us call.  We’ll be happy to help.  

Don’t forget to take advantage of our FREE Online Marketing Evaluation!  We assess your online marketing and help you better understand your blogging, social media, SEO, and more. No obligation—just achievable suggestions to help improve your marketing!

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Flickr Photo Credit: by BMW Guggenheim Lab

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Nolan Wilson
Manager/Content Development

Nolan helps businesses plan, strategize and create content to support inbound marketing campaigns. He keeps up with the latest trends and developments in content development and SEO to ensure your content meets the ever changing standards of Google and is positioned to help you exceed your online marketing objectives.

Let WhiteSpace handle your content so you can focus your time on what you do best – Successfully running your business.

Written by Penny Baldwin-French

Penny is Chief Marketing Officer at WhiteSpace which means she wears many hats! WhiteSpace specializes in helping organizations thrive by leveraging the power of the internet. Our digital marketing and creative agency can help develop strategic and tactical direction to help boost your business.

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