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HubSpot Receives Top Honors as Best Marketing Automation System

Posted by Nolan Wilson

on Thu, Mar 13, 2014 @ 08:57 AM

Congratulations to HubSpot!
HubSpot took away top honors as the best all-around marketing automation system in the recently released VentureBeat marketing automation report.

HubSpot Receives Top Honors as Best Marketing Automation System


Released February 26, 2014, the 1,000-plus respondents to the survey ranked marketing automation leaders on a number of important factors such as cost, maturity, performance, reliability, and ease of integration.  

This is a feather in the cap for HubSpot, which has consistently been at the forefront of the marketing automation industry. Seeing the value in marketing automation tools in its infancy, Whitespace joined HubSpot in 2007 and was one of the earliest adopters of the marketing platform. However, much like Mike Volpe, CMO at HubSpot, we also understand that there is still a lot of work to do in the industry.

As outlined by Volpe in Hubspot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey, while the honor is a sign of the value that HubSpot customers see in Marketing Automation, there are also a number of other important findings from the report:

  • The daily life of marketers has fundamentally changed
  • The traditional marketing model is broken
  • In spite of massive growth, we are still in the early adoption phase of marketing automation

The room for growth and opportunity for companies to improve their marketing is echoed by the VentureBeat report author:

“There’s tremendous growth, tremendous opportunity, and tremendous upheaval in this market,” says report author Wendy Schuchart.

She goes on to add, “Even after years of 50% industry growth, only about 3% of non-tech companies have adopted marketing automation to date. Which means there’s also a lot of uncertainty for companies about how to proceed.”

Get a copy of the full VentureBeat Marketing Automation Index Report

 

Whitespace – A HubSpot Partner and Advocate

We have always believed HubSpot to be the best marketing automation platform available and have used it to support our own marketing since 2007. Being HubsSpot Certified for over 6 years has enabled us to help companies build the infrastructure necessary to leverage the power of inbound marketing and lay the groundwork for future success.

 

Let Us Help You Make the Shift to Inbound Marketing 

Want to improve your marketing and make the shift to inbound marketing? Read How To Improve Your Marketing Today – a free eBook filled with tips, information, strategies and straightforward suggestions for how you can incorporate inbound marketing strategies into your business.

 

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Nolan Wilson
Manager/Content Development

Nolan helps businesses plan, strategize and create content to support inbound marketing campaigns. He keeps up with the latest trends and developments in content development and SEO to ensure your content meets the ever changing standards of Google and is positioned to help you exceed your online marketing objectives.

Let WhiteSpace handle your content so you can focus your time on what you do best – Successfully running your business.



Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.
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