4 Essential Strategies Every Business Website Needs To Be Successful

Posted by Nolan Wilson

on Wed, Mar 19, 2014 @ 09:39 AM

4 Essential Strategies Every Business Website Needs To Be SuccessfulThere is a reason why some websites are successful and others fail.

Building, maintaining, and growing a successful business website is a strategic exercise that takes careful planning, clear goals and objectives, and a strong vision of what you want to accomplish.

Every blog post, design element, and webpage needs to be effectively aligned with your online marketing strategy and goals for your website. With so many marketing strategies to consider, it can be difficult choosing the strategies that will provide you with the best ROI. The following article outlines 4 essential strategies every business needs to seriously consider implementing today.

Learn more about essential marketing strategies for your website in The Ultimate Guide To Managing A Brand In The Inbound Age


4 Essential Strategies Every Business Website
Needs To Be Successful

1) Blogging
It has been said time and time again, content is king, and this continues to be re-affirmed by Google and the shift to inbound marketing. Creating high quality content of value to your customers, website users, and followers is a core element of a successful business website. Great content gives people a reason to not only visit your website, but to visit often. Blogging is the number one strategy for business websites when it comes to creating compelling content.

A killer blog will:

  • Increase website traffic
  • Improve your search ranking
  • Increase engagement
  • Help establish your brand as an authority in your industry


2) Search Engine Optimization
While Google continues to change the SEO game with each search engine algorithm update, search engine optimization is still a very important strategy to create exposure for your website online.  The key is to focus on White Hat SEO strategies. Attempting to manipulate search engine results using shady tactics might help you in the short term, but it will come back to bite you down the road.

A well-defined SEO strategy will:

  • Improve your search engine ranking
  • Increase your website’s online exposure
  • Increase traffic, quality leads, and conversions


3) Social Media
Social media is proving itself as an increasingly  more important strategy. It is a key component of any inbound marketing campaign and is a vital tool to expand brand awareness and get the most out of your content development and blogging campaigns. With so many social media platforms today, such as Facebook, Twitter, YouTube, Google +, Pinterest, and many more, the key is to find the social media sites that make the most sense for your business.  

An effective social media campaign:

  • Grows your audience online
  • Drives traffic to your website
  • Helps you build relationships with your customers and users
  • Can help your marketing efforts go viral

To learn more about effective social media management, check out 
5 Lessons for B2Bs Engaging in Social Media Marketing


4) Marketing Automation
Marketing automation continues to evolve to the point where it is now an essential strategy for businesses to use to manage multiple facets of their website and inbound marketing. It is ideal to help with scaling marketing initiatives through tools such as HubSpot’s marketing platform software.

Marketing automation:

  • Increases lead conversion rates
  • Is cost effective
  • Provides insightful web analytics
  • Allows you to integrate content development, blogging, social media management and inbound marketing strategies using one software platform


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Flickr Photo credit: by Kevin T. Houle

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Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.

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