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Does Your eCommerce Website Include These 5 Must-Haves?

Posted by Murray Sye

on Wed, Apr 9, 2014 @ 12:03 PM

Launching an ecommerce website involves a lot more than photos of your products with links for buyers to purchase. Without an awesome user experience, you'll lose visitors faster than you want to know. Not sure what you need, we've assembled our top 5 must-haves that you should consider, before launching.



Does Your eCommerce Website Include These 5 Must Haves


1) Make ecommerce site easy to check out
According to MarketingSherpa 59.8% of buyers abandon their carts before checking out. One of the easiest ways to help alleviate this is to simplify the buying process. Provide customers with a quick checkout procedure that is easy for them to understand and complete. A step-by-step approach should be taken, meaning each page, or step, should lead to the next. If a customer does not have an account, this must be addressed in the first step, don't make them go back to step one to set up an account. Eliminate frustration, remove any complexities so customers won't say they "didn't have time to complete the transaction." 

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2) Make your ecommerce site searchable
According to Econsultancy, typically up to 30% of ecommerce visitors use the site search box by entering product names or codes. These consumers are often in the late-stage buying mode as information gathering is completed, and they want to view product content to satisfy other buying motivators such as price, availability and delivery charges. By offering a user-friendly site search experience, business can improve sales, boost conversion rates (according to Econsultancy, up to 50% higher), increase site use, and even improve customer retention.

ecommerce searchable



3)
Make your ecommerce site mobile ready
Did you know that up to 55% of people shop from mobile devices rather than laptops and PC's? As consumer affinity for buying through their mobile phones grow, it's imperative today that you incorporate responsive design for your site into your design budget. What's important to note is that mobile consumers are task-oriented, unlike in-store or online consumers, they are much less likely to spend time browsing for products and services and are more likely to log on to sites with purpose to buy. As such, ecommerce businesses need to ensure they provide an easy, quick and consistent mobile user experience to ensure their customers remain loyal.

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4) Provide contact information

I don't know how many times I've searched a website for contact information and there's none to be found. Nothing frustrates a buyer more. A contact form is fine, as long as it's not the only option your customers have for reaching you. Be sure to include a phone number, (toll-free) and at the very least an email address. Make it easy for a customer who has an inquiry to reach someone in customer service.

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5) Add a blog to your ecommerce website

Did you know that websites with a blog receive 55% more views than sites without? Blogging is especially effective in establishing your brand, building trust and awareness. But, just as important, your blog is working to help customers find you through search engines. The more information you share on your blog, the more likely your customers are to consider you an expert in your field.

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If you're at the early stages of your ecommerce web redesign, I encourage you to implement, at the very least, these "must-haves." If you have any questions or would like to add to this list, call us directly or leave us a comment below.

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Flickr Photo Credit: by Doris Hausen

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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