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How To Start Tweeting Like A Pro

Posted by Murray Sye

on Tue, Apr 15, 2014 @ 01:43 PM

You want lots of followers on Twitter don't you? Sure you do, we all do. But how do you get them? In today's post, we'll uncover some of the most influential tactics and tools that will help spawn a flood of new followers.

 

How to start tweeting like a pro

But first things first, determine your purpose for being on Twitter, and identify a target audience. What do you want your Twitter followers to do or think of you? Depending on what you want to accomplish, you can identify what you should tweet.


Tweet 24/7 (without being on Twitter 24/7)

Your greatest leverage for growing your followers is to tweet around the clock. People are active on Twitter at different times, and since the conversations are so ephemeral, the people you want to see your Tweets may not ever see them.

tweet around the clock

Growing your followers is about being visible any time your followers and future followers are logged in and viewing their feed. So how can you present non-stop without having to be logged into Twitter and tweeting non-stop?

The answer is three-fold:

  1. Tweet content you create

  2. Tweet content created by others, and

  3. Tweet that content more than once.

Let's look at how to actually do this. Guy Kawasaki, one of the most influential people in marketing with 1.4 million Twitter followers, tweets 50 times per day on average, and he tweets each tweet at least four times (one every eight hours) to reach a wider audience.

Battle-tweeting-frequency.jpg

To share content around the clock like Guy, you need a tool that can do four things:

  1. Automate publishing from a blog feed

  2. Easily share content you find anywhere

  3. Schedule Tweets, and

  4. Upload custom images.

You can do all four of the things with HubSpot Social Inbox, but if you don't use HubSpot, there are a few other tools you can use to tweet 24/7, including Hootsuite and Buffer.

HubSpot, Hootsuite, and some other social tools allow you to automatically tweet the feed of your blog so you don't have to tweet posts one-by-one. If you don't have a blog, tweet feeds from 1-2 blogs your audience would enjoy.

Chrome extensions

Additionally, HubSpot, Hootsuite, and Buffer have Chrome extensions that allow you to schedule and share links to content you find anywhere on the web without having to leave the page to log in and share from your preferred platform.

Regardless of whether you choose to use HubSpot or come other social sharing tool, the point is to save time and become more efficient by:

Automating tweets for content you create (on your blog)

Curating and sharing quality content as you discover it, and

Increasing the reach of that content by scheduling multiple tweets.

Now, if you only knew where to go to find all kinds of great content to tweet?

To get more followers, tweet, and tweet a lot.
Although content creation is a core component of inbound marketing, you don't have to blog twice a day, write two ebooks a month, and host a webinar every quarter jus to have something to tweet about.

When it comes to Twitter, it matter less where the content you tweet came from and more that it's plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is where content curation comes in.

To tweet a lot, be efficient
You not only need a social media tool that allows you to schedule content, but you need a few content wells – digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Here are a few of my top resources for excellent content.

And don't forget Twitter itself. When you do find something worthy of sharing, all you have to do is use the HubSpot Chrome extension to tweet it at scheduled times.

Now it's your turn. Look for some great content and start tweeting, rather, start sharing.

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Flickr photo credit: by Maryland GovPics

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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