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5 Tips To Sell More On Your eCommerce Website

Posted by Nolan Wilson

on Thu, Apr 17, 2014 @ 09:03 AM

Is your eCommerce website not selling as much as you would have hoped? Are you looking for ways to boost sales and take your site to the next level? You are not alone. There are many companies that are struggling with their eCommerce ventures.


5 Tips To Sell More On Your eCommerce Website


eCommerce is not brick and mortar

It is a very competitive market and it is very different from what most people assume it is like.  Selling at a brick in mortar is fundamentally different from selling in a traditional store front. 


Does Your eCommerce website include these 5 must-haves?

If you are having issues with sales the first thing you need to do is review your site. Test it and look for vulnerabilities and reasons why someone would choose not to buy from you. Think from the customer’s perspective and make note of areas that could be inhibiting you from achieving your sales target.

Hint: Your website metrics will shine some light on many of the barriers that exist.

As outlined in Does Your eCommerce Website Include These 5 Must-Haves? The following elements are essential for a successful eCommerce website.

  1. Easy checkout

  2. Is your site searchable

  3. Mobile Ready

  4. Does it have contact info

  5. Does it have a blog?

This is a good place to start. Review these elements and make sure they are sound before moving on to other strategic changes.

5 Tips to sell more on your eCommerce website

1)
Bring more people to your website
If you want to increase sales, then you need to drive more people to your website. How can you do that?

  • Review inbound marketing: Review your inbound marketing plan and look for new ways to draw people in. Perhaps an email marketing campaign, writing an ebook, or creating and infographic is what you need to do to will boost traffic.

  • Get Social: Social media is your friend and it can help you significantly. Think about unique and engaging ways that you can best utilize your social accounts to generate a buzz about your brand and the products you offer. Remember – focus on the soft sell and relationship building when using social media. The hard sell will fall on deaf ears.

  • Optimize everything using SEO: Even though it can be a lot of work, taking the time to SEO product descriptions, images, meta tags, landing pages, and content is worth it. If you are going to sell online, you need to properly optimize your website.

  • Create great content: Write content that is related to the products that you are selling. If you are selling clothing, offer fashion advice; if you are selling nutritional supplements provide workout tips. Incent people to want to visit your website for other reasons than just to make a purchase. See How eCommerce Marketing Blogs Can Lead To Increased Revenue


2)
Don’t make them think: You will lose customers if you make them think. Make the navigation and hierarchy as simple as possible. It must be clear where customers are in the sales process at all times. It needs to be blatantly obvious how to complete the next action (checkout, read reviews, view picture of products) without having to search for it. 


3)
Write great product descriptions – Based on a Neilson group survey 82% of viewing time on eCommece websites is spent on the text. Those pesky product descriptions are more important than you think. 


4)
Use high quality images – Show off the goods. Provide your customers with high resolution images of the products you are selling. Use multiple images if possible. 


5)
Don’t overlook the importance of trust and security: Trust and security are vital. Without them your sales will suffer.

  1. Make your site look reputable

  2. Reassure your customers about trust and security during every step of the sales process

  3. Make trust marks visible

  4. Include testimonials

  5. Make contact information readily available


Track Changes

As you make adjustments to your website, make sure that you track all changes to see what type of impact they are having on sales. Tracking will help you pinpoint what is working and, more importantly, what is preventing you from cashing with more sales on your website. 


Get A FREE Marketing Evaluation with WhiteSpace

Is your business taking advantage of these essential marketing strategies? Get a FREE Online Marketing Evaluation and find out how to improve your website marketing today! 

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Photo credit: Bill Selak via photopin


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Nolan Wilson
Manager/Content Development

Nolan helps businesses plan, strategize and create content to support inbound marketing campaigns. He keeps up with the latest trends and developments in content development and SEO to ensure your content meets the ever-changing standards of Google and is positioned to help you exceed your online marketing objectives.

Let WhiteSpace handle your content so you can focus your time on what you do best – Successfully running your business.



Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.
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