Let's face it, most of us brand builders are on Facebook for one reason – to eventually generate new business. Getting more business from Facebook however, differs from business to business. Objectives can range from driving in-store sales to increasing online sales, launching a new product to building brand awareness.
Even with these objectives in mind, there are a few stepping stones that precede turning fans into customers. If you want customers you have to first:
Build an audience
Drive inbound traffic to your website
Turn that traffic into qualified leads and then
Nurture those leads into customers.
To grow your Facebook fan base, you need to make your Page and your posts as discoverable as possible both online and off. No one can connect with you on Facebook if they don't know you exist, so let's talk about 5 ways to get noticed.
1) Make sure your Page is properly filled out with searchable information After you've created your Facebook page, make sure the About section of your Page includes:
An overview of what your business has to offer
A link to your website and
Any other information tha twill help prospects understand your business better.
2) Invite existing contacts to like your page Chances are you already have existing customers, friends, and family who would be more than willing to connect with your business on Facebook if you simply asked them to. Whether in person, via email or via Facebook, try asking for Likes (fans) and positive reviews. Within the Page Manager section of your page under the "Build Audience" menu, you have the option to invite your personal Facebook friends to like the page, share your page with your Facebook friends through the News Feed, or upload a list of email contacts to encourage existing contacts to connect. Use one or more of the three options as long as you're cautious about over-promoting to uninterested connections.
3) Incorporate Facebook into your online and offline communication channels Making your Facebook Page as discoverable as possible includes promoting your Facebook presence using what online and offline marketing channels you already have, and removing any barriers for existing contacts to Like your Page. If you have a physical storefront, place stickers in your front windows promoting your Page and include your Facebook URL on your receipts. If you have a website, blog, or email newsletter, utilize Facebook's various social plugins – especially the Like Button or Like Box – to get people to Like your Page on the spot and without having to head over to Facebook.com.
4) Create value Creating value really comes into play with the content you create and share with your fans and how you interact with them. If you're in tune with your buyer personas, you'll have a good idea what types of content to publish. If not, or if you just need some inspiration, consider spending a week taking note of anything in your own News Feed that compels you to click, comment, or share. What inspired you? Use your observations to inform future posts.
5) Pay for new Likes Using Facebook Advertising One of the ad types that Facebook offers is a "Page Like Ad" that contains a call-to-action to "Like Page," and can appear in the News Feed as a page post or as a display ad on the right hand column of the News feed. If you've exhausted your existing contacts and want to reach people who don't know about your Page yet, you can use Facebook's granular targeting capabilities to reach your ideal buyer persona(s) and spur audience growth.
To give you an idea of what a "Page Like Ad" looks like in the News Feed, here's an example from Twix.
Just to recap; build your Facebook audience by making your Page as discoverable as possible, by encouraging your existing contacts to Like your Page, and by advertising.
Get a FREE Marketing Evaluation with WhiteSpace Is your business taking advantage of these essential marketing strategies? Get a FREE Online Marketing Evaluation and find out how to improve your website marketing today!