What the World Cup Can Teach Us About eCommerce Marketing

Posted by Nolan Wilson

on Fri, Jul 4, 2014 @ 10:17 AM

The World Cup alone is expected to generate a 27% increase in eCommerce sales compared to last year*

What the World Cup Can Teach Us About eCommerce Marketing

The World Cup has the World’s Attention
Everyone is talking about the World Cup. It is constantly trending on Twitter, and our Facebook feeds are inundated with posts from friends, companies and advertising about the happenings of the World Cup. There is no doubt that it has captured the attention of the world, even in countries that do not have a team in this year’s competition.

If the World Cup this year in Brazil can maintain the success of previous versions (and there is little doubt that it will not be a success), this means that more than 3 billion people from around the world will watch some part of the games. This equates to an average of 200 million viewers per game. 

World Cup fever also catches on with people who are not normally interested in watching soccer, and if your customers are interested, then you need to tap into this. People are willing to spend and you need to know how to tap into this potential stream of revenue.

Every Event is an eCommerce Marketing Opportunity
Perhaps the biggest lesson that this year’s World Cup can teach us about eCommerce marketing and running an online business in general, is that every event is an opportunity. With everyone having World Cup fever, now is the perfect opportunity to tap into this and use it to promote your company, brand, products and services.

You may be asking yourself, “My company is not related to soccer, so how I am relevant to the World Cup?” Great question! While it is unlikely that you are going to start selling soccer balls during the World Cup if you are a digital marketing agency, you can develop an eCommerce marketing strategy to take advantage of the attention the World Cup is receiving.

Here’s how:

  • Offer products and services that are oriented towards the World Cup – For example, if you sell beer glasses, have a special on beer glasses and accessories for the countries that are participating in the World Cup.

  • Offer promotions and discounts related to the World Cup – For example, if you are a US based company, offer a discount on a product(s) for the duration that Team USA stays alive.

  • Run a social media contest – For example, if you have a car related business, ask people to send in pictures of their cars with World Cup flags and offer a prize for the best car.

These eCommerce marketing strategies hold true for any event. Whether it’s the Super Bowl, the Olympics, a Presidential election or any other event that captures the attention of the masses, it is a perfect opportunity to capitalize on it to boost your online sales.

Don’t Forget to Focus on Social Media
It is also essential that you tap into the conversations on social media about the World Cup. Huge events are often the talk of the social media world, and engaging in these conversations provides you with a great opportunity to go viral and increase your company’s visibility.

The right image or idea at the right time can be seen by the entire world and go viral – something that will significantly benefit an eCommerce marketing campaign.

This is why it’s vital to tap into current news, trends, events, and themes to increase engagement on social media. Learn more about How to Enhance Your eCommerce Marketing Using SEO and Social Media

This blog post is the perfect example of ways that you can tap into the World Cup excitement and integrate it into your marketing strategy. We don’t sell soccer balls, but we definitely understand the power of an event and how to use it to promote, engage, and enter the conversation.

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Photo credit: Peter Fuchs via photopin cc  *

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Nolan Wilson
Manager/Content Development

Nolan helps businesses plan, strategize and create content to support inbound marketing campaigns. He keeps up with the latest trends and developments in content development and SEO to ensure your content meets the ever-changing standards of Google and is positioned to help you exceed your online marketing objectives.

Let WhiteSpace handle your content so you can focus your time on what you do best – Successfully running your business.

Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.

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