Web design and the overall look of your website plays a larger role in your overall marketing strategy than most think.
This is why the importance of web design tends to get overlooked by many companies.
Your marketing campaign is what will get your targeted users’ attention, but it’s your web design that often plays a huge role in your customer’s decision to complete a purchase online.
Studies show that 75% of people judge
the credibility of a business
based on the design of its website.
High End Website Experience Will Attract High End Customers The importance of high quality web design is exponentially more important when you are selling high end products and services. You cannot expect to attract customers who want high end products if your website looks like a discount store. In other words, if your website looks like hell and you’re selling an expensive item – buyers won’t buy in. They won’t take you seriously, and they won’t lend you credibility, even if you offer high quality goods.
You’ll have an easier time selling your “premium-priced” products if the appearance/branding of your website reflects the price point.
Treat Your Website Like A Store Front You need to treat your website like your digital store front. Companies invest significant time, resources and effort into making their brick and mortar stores as inviting and enticing as possible. You need to do the same for your website.
How much money did you invest in design and look of your storefront? What about your office lobby? Now compare this to your website—a place that has the potential to drive much more traffic and generate more leads. The truth is that rarely do physical storefronts have the ability to drive as much potential business and reach a wider audience than your website can today.
You Need To Create A High End First Impression A poorly maintained website will give the same negative impression as a poorly maintained store. You only have a few seconds to make a positive first impression with web customers, and if your website does not give off the impression of being high end, they will not buy your high end goods. Learn more about The Importance of Website Aesthetics and Visual Appeal.
It is already difficult enough getting people to buy online, let alone buy premium priced products. If people are underwhelmed with the look of your site, all they have to do is click the back button without giving it chance.
Remember that giving out credit card information and providing other forms of payment is something that all online shoppers are cautious about. If your website design doesn’t connote trust, credibility and upscale shopping, customers will not have the confidence in your brand and will not buy.
If your website doesn’t fit the part and look like a retailer that sells premium products, your customers may assume you don’t sell what they are looking for without even checking out your website.
Your homepage is only the first step of selling your customers on premium priced goods. An effective user interface, site structure, logical usability and a strong user experience are also necessary to help guide your customers and win their trust in your website.
Once all of these elements are in place, you can then expect to have an easier time selling your premium priced products online.
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