Yes, Content is Important for eCommerce Websites, Too!
Even though the main objective of any eCommerce website is to sell, the competitiveness of online marketing and what people are looking for in an online shopping experience requires that eCommerce websites also be producers of high quality content.
What makes a successful eCommerce site?
Social media presence
Persuasive ad campaigns
Now more than ever, your customers want more than just a place to find a product. They want a place where they can get educated, find information, read reviews, and a place they can trust for information about goods and services after the sale. You need to content for all of this – and this is what will help you sell better than your competitors.
Successful eCommerce Websites Create Rich and Engaging Content Content is the driving force behind your inbound eCommerce marketing strategy. It helps you accomplish two main things:
Get found by potential customers when they perform an online search
Convert a lead into a paying customer when they land on your website
Therefore, if you want to take your eCommerce website to the next level, it has to be more than the bare bones. The idea of what an eCommerce website should be has changed. No longer can you get away with simplistic and repetitive product descriptions. Your website needs to offer more to your customers and provide more value outside of offering them a good price on the products they are seeking.
Think about Amazon for a second. The site offers much more than a simple product listing. It offers detailed product information, reviews, comparisons with similar products, and much more.
If you want to position your website to sell better than Amazon and see your sales skyrocket, then you need to do this and more, and it starts with the content you produce for your website.
What Content Will Help Me Increase Sales? More often than not, it is the other content on your eCommerce website that will help you build trust with your customers. We all know that when you can successfully build trust with your customer, they are more likely and willing to buy. This is why it’s essential to have a blog and add content to it regularly – not only for SEO benefit, but also as a tool to nurture your relationship with users.
Content you should produce to help build trust with your customers and increase sales:
How To Guides
Any other content that your customers want and are searching for online
If you can get people to come to your website regularly, logic suggests they are more likely to make a purchase. If you create great content and give them a reason to visit your website regularly, then you are driving more traffic to your website and will increase your chances of turning these repeat visitors into repeat customers.
Don’t Be Afraid to Be Edgy While standard how-to’s, tips, features and benefits, and product-related blog posts will drive your SEO and inbound marketing strategy from a content creation standpoint, don’t be afraid to take a risk with your content on occasion.
Content that is edgy, disruptive, and even controversial can provide a significant benefit, especially if you hit a cord and it goes viral. Test the waters from time to time and see if you can create a ripple effect.
Learn More About Improving Your eCommerce Marketing Strategy