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How To Approach Social Media Management: Jack of All Trades? Or Master of One?

Posted by Nolan Wilson

on Thu, Aug 14, 2014 @ 11:10 AM

Take Social Media One Step at a Time

It seems like every day you open up your email or check your news feed you hear about a new “must use” social media platform. We often feel the need to make the jump to the new platform for fear that we may miss out on the next big thing, be a late adapter, or miss out on new business.


How To Approach Social Media Management: Jack of All Trades? Or Master of One?

The truth is that not every social media platform makes it. For every Facebook, Twitter, or Instagram, there are dozens of platforms that were dubbed to be “the future of social” only to fizzle out.

This can be very frustrating for small business owners and entrepreneurs who are trying maximize their time and invest in the marketing tools that will provide them with the most value and ROI. Just when you think you have social media figured out, the game changes, and people flock to the newest platform.

This situation has led many business owners to outsource their social media, while others have turned the reins over to the likes of unqualified employees and even their teenage children. Many others have simply given up (too early) and left their profiles dormant, creating a situation where they throw in the towel before they really understood the power and potential of the social media profile.


Your Best Strategy: Take Social Media One Step at a Time

One of the best pieces of advice you can get when it comes to using social media is to take it one step at a time. Trying to master every new platform that pops up can be overwhelming, and in most cases, not worth your time. You are much better off mastering one social media platform, rather than being okay at a dozen of them.

Master one, and then move on to master the next one.


Which Social Media Platform Should I Master First?

The answer to this question largely depends on your situation. If you have the time and resources, you may be able to make headway on a few platforms simultaneously. However, if you are strapped for time and are wearing multiple hats in your business, do yourself a favor and take it one step at a time. Start with the big boys first – Facebook, Twitter, LinkedIn, YouTube, Google+

Learn more about platform selection: Social Media – Which Platforms are the Most Important to my Business?

5 Tips For Managing Social Media

1) Go where your customers are:
To get the most bang for your buck, you need to focus on the social media platforms where your customers and target audience like to hang out.


2) Master one platform at a time:
Focusing on mastering one platform at a time allows you to truly maximize your time investment in social media. Become an expert and learn how to most effectively communicate and interact with your customer’s one social media site at a time.


3) Use the platforms that make the most sense for your business:

Not every social media platform will work for your business. However, there will be certain social platforms that are perfect for the type of business you operate. The trick is to find the ones that make most sense for your business.


4) Have a social media strategy:
Using social media blindly and without a strategy will hamper your effectiveness. What is your goal for using social media? What type of content do you want to share and communicate? What is the end game for using it? Check out Find Your Sweet Spot to Social Media Timing and Posting Frequency


5) Stick with it:
Rome wasn’t built in a day, and neither will your social media profile. Be patient and let things evolve organically over time. Measure your success, make adjustments, and focus on sharing high quality and engaging content.


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Photo credit: Dani Alvarez Cañellas via photopin cc

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Nolan Wilson
Manager/Content Development

Nolan helps businesses plan, strategize and create content to support inbound marketing campaigns. He keeps up with the latest trends and developments in content development and SEO to ensure your content meets the ever-changing standards of Google and is positioned to help you exceed your online marketing objectives.

Let WhiteSpace handle your content so you can focus your time on what you do best – Successfully running your business.


Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.
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