Inbound Marketing Methodology: A Visual Tour

Posted by Murray Sye

on Tue, Aug 26, 2014 @ 09:03 AM

inbound marketing methodology: a visual tour

Want to know the best way to turn strangers into customers and promoters of your business?

Inbound marketing has been the proven the most effective marketing method for doing business online. I

nbound focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. In today's post, we take you on a visual tour, outlining the 4-step process that makes up the methodology behind inbound marketing.

The inbound philosophy is backed by a methodology that helps brands attract, convert, close, and delight visitors, leads and customers through a variety of channels such as social media, blogging, SEO, landing pages, forms, and email.

The methodology facilitates the buyer journey through the sales funnel – from strangers to promoters of your brand.

Take this methodology and apply it to your sales funnel.

methodology visualized as a sales funnel

Let's walk through the methodology step-by-step

step by step methodology

Along the top are four actions (Attract, Convert, Close, Delight) companies must take in order to obtain visitors, leads, and customers. Along the bottom are the tools companies use to accomplish these actions. Note: the tools are listed under the action where they first come into play, but that's not the only place they're applicable! Several tools, like email, can be essential in several stages of the methodology.

Step 1: Attract strangers and turn them into website visitors

attract strangers

You want to attract people that will potentially become leads. Attract your ideal customer or buyer persona by creating content that's valuable and easy for them to find.

Step 2: Convert website visitors into leads

convert visitors

Once you've got visitors to your site, the next step is to convert those visitors into leads by gathering their contact information. In order to get this valuable information, you need to offer something up in return - like an eBook for example.

Step 3: Close leads into customers through lead nurturing

close leads

Once you've attracted the right visitors and converted the right leads, you need to transform those leads into customers with targeted, automated email nurturing and social media interaction.

Step 4: Delight
customers to turn them into promoters of your brand

promoters of your brand

Using context and personalization to deliver tailored messages, continue to engage with, delight, and (hopefully) upsell your current customer base into happy promoters of your company.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that's marketing that people can love.

Other articles you might find helpful:
Pogs, Pet Rocks And Inbound Marketing: Debunking 3 Common Myths
The Secret To Writing Content That Gets Ranked
Why Visual Content Is So Important To Your Marketing
A Proven Path To Creating Good Content For Your Business

Want to Create A More Personalized Experience for your Customers? Get a FREE Marketing Evaluation with WhiteSpace Is your business taking advantage of these essential inbound marketing strategies? Get a FREE Online Marketing Evaluation and find out how to improve your level of engagement and strategy today!

Free eBook - How to get started with inbound marketing

Flickr photo credit: by gem66

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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