The eCommerce Marketing Guide to Facebook

Posted by Nolan Wilson

on Thu, Sep 4, 2014 @ 09:40 AM

The eCommerce Marketing Guide to FacebookSuccessful eCommerce websites sell. Nothing revolutionary here. What many new and up and coming eCommerce websites need to realize is how.

  • How do successful eCommerce websites achieve sales targets?

  • How to they sell more than their competitors?

  • How and where do they market to their targeted customer base?

  • How do they drive traffic to their website?

  • How do they convert traffic into customers?

  • How do they keep customers coming back and turn them into repeat customers?

Building relationships with users and visitors online is a vital part of a successful eCommerce strategy. If you want people to buy from you online, you need to develop trust. If users don’t trust your brand, they won’t buy from you. Therefore, you need to develop this trust by nurturing your relationship with users, fans, and website visitors. A strong relationship will help to convert them into paying customers.

One of the most effective ways to harness these relationships is through Facebook.

Facebook is an eCommerce Opportunity

There is a reason why you are investing in Facebook and other social media platforms. All those fans and followers are an opportunity. Facebook is more than just a large fan base, it is a pool of leads you can utilize as part of your eCommerce marketing strategy.

Ask yourself:

  • How are you taking advantage of your Facebook fans?

  • What are you doing with them?

  • How are they engaging with your page?

  • What content are they responding to?

Every interaction you have with a user online will not become an immediate sale – in fact, most won’t. While you may want to sell immediately, successful eCommerce companies understand the need to build relationships over time.

Using Facebook to Develop Relationships and eCommerce Opportunities

Facebook is a valuable eCommerce tool if used correctly. Naturally, you need to have a plan for how you can take advantage of Facebook fans and turn these fans into leads.

Check out: How To Increase Your Facebook Presence For More Leads And Sales

Here are some tips:

  • Have a plan. Know what you want to accomplish and how you plan to accomplish it.

  • Know your buyer’s persona. You need to know your audience in order to create meaningful dialogue and interactions to develop your relationship.

  • Create content to engage users. You need great content to attract users to your Facebook page. Create posts and content that your targeted users want, are looking for, and will find useful.

  • Link to your site. If you want to drive people to your website, don’t forget to link to your site and encourage your Facebook users to check out your website.

  • Don’t forget about CTA. Make sure you include a call to action in your posts. Always encourage your users to take action.

  • Don’t push too hard. Remember, the hard sell doesn’t work on social media. While it’s okay to plug your goods and services from time to time, focus on the soft sell or you may alienate your fans.

What Are the Analytics Telling You?

Analytics will tell you if you are successfully using Facebook to drive traffic to your website and increase sales. In particular, take a look at:

  • Clicks per CTA

  • Landing page visits

  • Number of contacts from CTA

  • Customers generated

These statistics will provide you with some insight into the success of your eCommerce marketing plan for Facebook. It will also tell you if there are holes in your lead nurturing process and where you can improve your campaign to increase conversions.

Review and Revise

One of the keys to success is to always review and revise your eCommerce plan. Is Facebook acting as a successful funnel for your website? How many users are you converting into leads? Which posts or types of content are attracting people and generating clicks?

Knowing this will help you understand if you are getting the ROI from your investment in Facebook as an eCommerce marketing strategy.

Learn More About eCommerce Marketing

eCommerce: Preparing for the holiday season, what you need to know

eCommerce: How to Turn Your First-Time Buyers Into Life-Time Purchasers

eCommerce: What To Do Next After A Customer's First Purchase

4 Ways To Get Your eCommerce Customers Coming Back For More


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 Flickr Photo Credit: by Bob AuBuchon

Written by Nolan Wilson

Nolan is an avid writer, go figure! But more specifically, writing inbound online is his passion, and he's really, really good at it. You can follow Nolan on Twitter.

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