CAN YOUR B2B COMPANY IGNORE 500 MILLION FACEBOOK FANS?

It’s Facebook week at WhiteSpace:
If you’re not up to speed with Facebook you soon will be. There are literally hundreds of resources available that will help you get started. Not to worry though, we’ve done the research for you. Over the next 4 days we’ll post them for you here - so stay tuned to ‘tune up’ on Facebook.

Start leveraging Facebook to grow your business. Part 1 of 4
Up until about a year ago, I would never have thought that Facebook would find it’s way into any of our clients’ social media marketing mix. Today of course Facebook has grown into this mammoth social media channel that connects over 500 million users. To understand the sheer scope of that number I want you to visualize with me for a moment. I’m writing this post in Canada where the population across this entire country is about 35 million - which means that every single person in the country could be a Facebook fan.
Making it the world’s largest social network.

How can Facebook
impact your business?

We all know or have heard about inbound marketing and social media. It’s these methodologies and strategies that smart marketers are leveraging to get found by and engage with potential buyers on the web. And today that includes Facebook

We all used to think Facebook was for kids; I thought the same thing as well, but it's time to change our thinking. Facebook Pages present a massive opportunity for brands to directly engage with their existing and future customers. Today, smart b2b marketers are leveraging this emerging business tool to market and are seeing success in doing so. Facebook has an enormous gathering of prospects and buyers that reside in one place - so why not take advantage of it?

As Facebook continues it’s explosive growth more and more companies are hoping to leverage Facebook for serious business purposes. So how about you?

1.) How to use Facebook for Business -
If your business is new to Facebook a great place to learn up would be to download a Free copy of Hubspot’s 22 page E-book. This is a comprehensive step-by-step guide that walks you through just about everything you need to know to get started with Facebook. Including; Setting up your Facebook profile, setting up and promoting your business, groups vs. pages, measuring and analyzing and more.

2.) How to use Facebook: Video Series -
If you’re a visual person, like me - then you’ll love to learn about Facebook this way. eHow has posted a healthy collection of free online tutorial videos that will help you get going sooner than later. You’ll learn from Facebook expert Melissa Schenk as she teaches you how to get started on Facebook and how to use Facebook features and applications. Here’s a few titles: How to register and join Facebook, How to join a Facebook network, How to join a Facebook Group.

Tomorrow: 3.) How to develop a Facebook page that attracts millions of fans and 4.) 10 Key SEO strategies every Facebook page owner should know.

If you’re interested, there is an upcoming Facebook marketing conference that you may want to attend: http://www.socialmediaexaminer.com/fbsummit10/