Drive customers to your website with the right keywords

Finding the right keywords is instrumental in driving customers to your business website – with the ultimate goal to getting them there. It’s clear that you need to put a real priority into choosing the best keywords that best suit your business.

Choosing your keywords –

• Pertinent to your business – Obviously you want to make sure that your keywords are relevant and meaningful to your business. Put yourself in your customers’ shoes and think about how they may be searching for you.
• Most searched for – You want to target the easiest words possible that also have a lot of monthly searches. 
• Make it easy – Identify relevant keywords that are searched often (high volume) then take those same keywords and select a subset that will provide lower volume and give you a better chance of getting results faster – see long-tails below.
• Build on your current success – The keywords that already bring response are your low-hanging fruit and are ready to be picked. Leverage the winners but also look for long-tail phrases that you think suit your business. Don’t use single words; rather use keyword niches or phrases.

The long and the short of long-tail keywords –
There’s no doubt that any increase in ranking on a Google search results page will increase your traffic. And to get from 4th to 2nd is easier than getting results from a starting position. And, using long-tail keywords will help you get there.

Long-tail keywords are three or four words that combined become a phrase. Phrases are usually very specific to your business and relate to whatever you are selling. Highly specific multi-word phrases tend to be far easier to rank well for than a more generic single keyword.

Here’s an example of how we have turned Inbound marketing into long-tails.

– inbound marketing (our starting point)
– inbound marketing services
– inbound marketing strategies
– inbound marketing solutions Toronto
– internet and inbound marketing strategists
– expert internet marketing services

The good news is: long-tail keywords are much easier to rank for and people who search using phrases are usually very targeted and generate traffic and sales sooner than later.

You have keywords and your long-tails… now optimize your site. Download this guide: ‘A super easy way to optimize your web page’ here.

About Murray Sye – Hi there. I’m an inbound marketing evangelist, a blogger, and a social media enthusiast. I specialize in helping businesses grow and thrive by leveraging the power of the internet.