WRITE IT AND THEY WILL COME

If you’re a follower of the strategies of Inbound marketing then you know how important content is to the success of your website. Well-optimized, remarkable content has the potential to increase website traffic, create qualified leads and turn those leads into customers. Writing (and I know this because I experience it) can be tedious and time consuming but it is the foundation to your online business growth.

6 Take-aways that may help you as you build your online content:

1. Where is your time best spent? Don’t worry about endlessly optimizing your on-page SEO. Your time is better spent creating new content. Remember that Google and other search engines want unique content that’s different from what’s already out there.

2. Write often. Set up a calendar of when and what you may be writing about and stick to the plan. The more you write, the better you’ll get. And the better you get will help you build authority.
3. Write quality.The single most important factor to your ranking in Google is your inbound links. And the best way to get links back to your site is to create great content that your audience will want to naturally link to in their blogs and other content sources.
4. Watch the keywords. Be careful not to go overboard with on-page SEO. Placing too many keywords can actually hurt you. Search engines know these things, so if you read it aloud and it sounds awkward, you’re probably overdoing it.
5. Ideal length of copy. Web articles will vary in length but I generally try to keep my blog posts to 300 – 400 words in length. Most people don’t have the time nor the patience to sit and review reams of text, so why waste your time. And, I try and use one keyword for every 50 to 100 words of content. Remember not to overwork those keywords.
6. Keep giving. If you’re an early blog adopter, don’t expect your readers to comment on your articles right away. You need to put in the time to create compelling content that is worth participation. Keep writing, listen and write some more. Be diligent, have patience and it will come.

Remember content is king so polish up your pencil and get writing.

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