Crank up your business using Twitter:

Most often we think of Twitter as a means of informing people what we're up to at any given time. This may be what we see on the surface, but used effectively, Twitter can accelerate the growth of your brand and your business.

What is Twitter?
Essentially, you can reach people in groups publicly, reach a specific person publicly or send a short message to a specific person privately. Twitter is widely used for posting updates limited to 140-characters or less. This limitation allows users to receive rapid-fire, concise information from many, many people.

Twitter is a great social media platform that allows businesses to connect to their customers and stay connected.

Here are some of the immediate advantages that your business can benefit from using Twitter:

1. Speed to market: You can't find a quicker way to share and inform people about your products and services.
2. Intelligence: Grow ears and listen to the network of people that follow you. Gather real-time market intelligence and feedback.
3. Reach: You'll find this blog post on Twitter. Whatever we write will find it's way to all of our Twitter followers. In turn, they may visit our link and find their way to our website, opt-in to our newsletter or better still connect with us to engage in our services.
4. Build credibility: Twitter is a great way to expand your brand and build credibility by sharing information about your business that customers may want to know more about. It's a great way to keep your brand top-of-mind.
5. Recruiting: We've used Twitter as a recruitment tool. Broadcast it to your followers and you'll be surprised just how quick recommendations will come.
6. Market your business: My Favorite - Twitter offers a great opportunity to talk about your company. Let people know about special offers, discounts and provide coupons to your followers. Some of the world's biggest brands are using Twitter to help promote their products and services. Check out how Starbucks successfully leverages the medium – promoting My Starbucks Rewards, Starbucks Card Mobile app, pumpkin spiced lattes to advice on Tazo teas.

 

If you're not using Twitter as an extension to your marketing, I suggest you visit twitter.com/signup and sign up for a free account. Here are a few things to consider when you are signing up:

Use your business name as your Twitter username.
Use the company logo as the profile image for the account.
Create a custom background that will lend itself to your business or your brand.
To find industry influencers and potential customers go to: http://search.twitter.com/advanced