Creating colossal content is key to competing

Be the King Kong of content creation

Why write anyway? Providing content for your business is the most effective way to help more of the right people discover your business online. Without content, it would be like having a billboard on the side of a major freeway – without a message. We can see it, but it has nothing to offer. You see content engages your readers. It’s the one thing that you can use to attract attention to your website and build interest in your company.

You don’t know how much you know. Don’t be afraid if you’re lost for words. Know that you’re not alone. It is the single most talked about dilemma we hear from clients and prospects. ‘I’m not a writer, I’ve never been any good at writing, I don’t know what to write about etc’. You have to realize that whatever business you’re in, you carry a wealth of information in your head: but often that’s where it stays.

Take what you know and turn it into web content. Let your expertise and passion come through. Offer tips, ideas, strategies – educate your industry and potential customers. Here’s a suggestion that comes from the good folks at HubSpot: A great way to start blogging is to think about the 10 most common questions you get asked by prospective new customers. Take each one of those questions and write a short article explaining an answer. Do this once a week for 10 weeks and you have a strong foundation for a successful blog. Remember: content that you write is not about your product, but instead about common industry issues and the problems that your product or service helps to solve.

Content attracts attention. Developing well-written, useful content is a means to our Internet marketing goal. That is: to help find new customers by generating and nurturing demand for your company’s products and services. Search engines look for content that’s new and if you publish regularly search engine spiders will begin to notice and your rankings will improve.

Just ‘cause you write, doesn’t make it right. Content writing, as part of your Internet marketing strategy, requires patience. Buyers find sellers today. What we want is for your prospects to find you and stay with you – all along the buying cycle. We need to stay in touch with potential buyers regardless of their timeframe to buy, and the best way to retain that ‘potential’ customer is to keep them engaged with your company through compelling, educational and informative content.

Writing content for your small business is NOT DIFFICULT – simply decide right now to give it your best shot and you will be amazed with the results you can achieve.