5 proven landing page design tactics that will increase visitor conversion rates
Posted by Murray Sye on Wed, Dec 08, 2010 @ 10:46 AM
Most companies spend a lot of effort, time and money trying to attract traffic to their website but pay little attention to converting site visitors into leads. A well-executed landing page design will fill the top of a company’s sales funnel so why not make it an important part of your online marketing strategy.
So, what's the secret to designing effective conversion -focused landing pages?
1.) Give them what they want – First impressions count. Make sure your visitor sees what they're expecting and it contains the information they want or they'll bounce.
2.) Visibility test – Make sure that what is important is visible 'above the fold'. Any dominant graphic, visual, headline and call-to-action should be above the scroll line. That means that everything important is high up on the landing page so visitors see everything without scrolling.
3.) Continuity sells – Whatever your visitor clicked (whatever drove the user to your landing page) should contain the same message. Make sure there is a consistency between your message (and graphic) of your call-to-action and your landing page. The marriage between the two will help make your landing page design more effective.
4.) Be assertive – It may sound cliché, but there is much evidence to support the effectiveness of assertive headlines. And, in any title or headline, a question has also proven to be a powerful method of grabbing the attention of a reader.
5.) Remove distractions – Make the whole process as less distracting as possible. Remove everything that is NOT necessary to make the transaction. Remove the navigation, menu, with no link back to the homepage or anything else to 'click' on that page other than the 'SUBMIT' button.
To further max out your conversion-focused landing pages that create amazing results, get a free no-obligation consultation from WhiteSpace – a HubSpot certified partner and a leader in Inbound marketing.
Experience greater visitor conversions if you follow these 5 simple landing page design principles. Maintain continuity from your homepage call-to-action to the landing page design is one of those important elements.
About Murray Sye – Hi there. I’m an inbound marketing evangelist, a blogger, and a social media enthusiast. I specialize in helping businesses grow and thrive by leveraging the power of the internet.