The importance of killer content to Internet marketing -
How important will content be to your Internet marketing plans for 2011? As a Toronto Internet marketing agency working with small business partners, we have seen first hand the impact regular, well-written content creation can have on the success of a companies Internet marketing efforts. Content marketing means freely sharing your small business content as a means of increasing your visibility and converting prospects into customers that buy your products or services. Old school marketing methods are slowly being replaced with Inbound marketing and social media strategies as it compliments the way buyers make purchasing decisions today. Creating magnetic copy that will attract an audience to your website will be key to driving business success in the upcoming year.
OK, so let’s assume that we’ve all bought into the importance of content creation and you’ve promised yourself to include it in your Internet marketing plans for next year. Before you start writing you need to know what works today to find customers and persuade them to purchase. But to make content marketing work for your small business – you’ll need to focus on a few of these ideas.
1.) Killer content is magnetic – Writing good quality ‘killer copy’ that appeals to your readers is what keeps them coming back. It’s the reward for returning. Everything that they receive from you should either provide suggestions and solutions to real business problems or entertain – or do both. Doing this on a consistent basis is what you hope your readers will appreciate and share with others.
2.) Killer content builds trust – We’ve all met slimy sales folk who want nothing more than a quick sale – have you ever met that used-car hustler desperate to push a sale through? Instead, we write to persuade. Successful salespeople will tell you that your customer needs to know, trust and like you before making a purchasing decision. The strategy of content writing for Internet marketing is not about the quick sale. Trust is the new currency of today and creating killer content buys you the time to build that trusting relationship.
3.) Killer content builds authority – Writing and providing real business solutions and advice in a well-written professional manner will help elevate the respect your small business is looking for. Your audience wants to know that you know your stuff. They want to entrust in your small business advice. And that positions you as a thought leader.
WhiteSpace is a Toronto Internet marketing agency that helps small businesses grow with winning design and marketing, from website redesign and graphic design, to branding, social media marketing, and online marketing strategies. Call for a free no-obligation website consultation today - 416 449-9559.
WhiteSpace specializes in helping organizations thrive by leveraging the power of the internet. Our digital marketing and creative agency can help develop strategic and tactical direction to help boost your business.