Website design and my new Mercedes Benz -
I bought a new car several years ago. Outside of buying my first house, it was the biggest purchasing decision I had ever made. But this was a special purchase for me, one that I had planned for a long, long time. I knew exactly what I wanted, I new exactly what it would cost, no one needed to sell me, I had done all my homework. My next step was to connect with the right dealer that would turn my transaction real and deliver my prized Mercedes Benz.
The first dealership that I went to was not the dealership that I eventually purchased from. Here’s the analogy that ties us back to today’s message. Regardless of what we think, we’re all affected by first impressions – as I was. It simply didn’t measure up to my preconceived expectations that inadvertently turned away a major sale for that dealership.
So where are we going with this you ask? Here’s today’s takeaway. People shop from where they feel most comfortable and make purchasing decisions based on brands that make us feel confident. Combined they create certain preconceived expectations that do one of two things: pull us in – or turn us away. And that doesn’t just apply to bricks and mortar, that includes your website.
Turn to your website right now and ask yourself these questions: does your website reflect your brand? Does it measure up to what you think your audience has preconceived it to be? Will it pull your audience in or turn them away?
Feelings of comfort and confidence are conveyed through use of words and design. There’s no question that the strategies and methodologies of Inbound marketing are essential components to the success of your business website – but structure, navigation, type, images, color and more – are all crucial elements to be considered when your site is under review and a website redesign is eminent.
Being strategic with the back-end, or ‘what’s under the hood’ is essential, but it must be combined with a website design that interprets and measures up to your brand and what your audience is expecting.
Your business is not cookie-cutter, therefore your website design shouldn’t be. For small business to succeed today, companies must leverage not only the best tools and strategies but effectively execute and communicate your products and services online. Stay tuned for tomorrow's post – '5- Website Redesign Tips.
WhiteSpace is a Toronto Internet marketing agency that helps small businesses grow with winning design and marketing, from website redesign and graphic design, to branding, social media marketing, and online marketing strategies. Call for a free no-obligation website consultation – 416-449-9559.
About Murray Sye – Hi there. I’m an inbound marketing evangelist, a blogger, and a social media enthusiast. I specialize in helping businesses grow and thrive by leveraging the power of the internet.