Small business? 4-Ways to improve your online exposure for less –

You may be considered small business, but there’s no reason why you can’t think and act BIG! Actually, on the Internet, nobody needs to know how big or small you really are. Many of you as small business owners, face the lack of resources that may prevent you from doing BIG things. The good news is that the size of budget or limited resources is no longer the deciding factors when it comes to Internet marketing effectiveness. Content marketing has leveled the playing field.

Give your small business a boost! Start building a residual source of free traffic and leads from your small business website right now.

Kick your ‘content development skills’ into high gear with these effective and affordable solutions:   

#1: Start blogging – 

Developing content does not have to be a daunting task. As a matter of fact writing a blog post is not something that will take any more than 30-minutes to an hour to write (or even less for some). And, it doesn’t have to be ‘every day’ – just get started – once or even twice weekly is a great start. If you don’t have the time, perhaps a staff-member can participate or maybe you can just take turns. Potential customers are looking for solutions to their problems and you have the answers. You are the authority and here’s your opportunity to showcase your knowledge and establish credibility.

#2. Repurpose content –

Great ideas for content follow you everywhere. Our Inbound marketing agency has heard many excuses from clients who can’t blog. Not enough time, tops the list, followed closely with ‘ I don’t know what to blog about’. Your business creates content everyday, think about the notes you made for that last meeting, the technical paper you’ve just written, the new products you’re investing in, the discovery you just discovered! You don’t know how much you know, you just need to be more cognizant of those content opportunities that surround you everyday and repurpose what’s already there.

#3. Search engine optimization –

Second most important to content development, is making sure that your content is properly optimized. You have a list of keywords that are going to be effective to your business, now’s the time to leverage them in your content. You can partner with an SEO specialist who will create those keywords for you or you can do it yourself. Either way, you must be sure that your keywords are being used effectively to create the traction with search engines and the way ‘real’ people are searching for you.

#4. Social media –

There may be a few of you out there that are cringing right about now. It’s this whole social media stuff that’s a big, dark fog. First, understand that you have great content that’s been properly optimized, now you want to share this with as many people as possible and one of the most effective (and inexpensive) ways to do so is through social media. If you can’t do it, then perhaps an employee can help create your small business Facebook fan page. Or get you set up on Twitter. Now here’s the good news, you can feed your blog posts right into your social media channels ie; Facebook, Twitter and LinkedIn, each audience has an opportunity to read your articles. You’re essentially quadrupling your reach. And no magazine ad will be able top that!

Content is king and content marketing  is an easy way to stretch your already ‘slim’ marketing marketing  budget. Small business  however, has every opportunity to do more with less. And, one very effective and cost-efficient way is through content development. So, get writing and watch your online exposure grow.

Are you a small business? Have you struggled with getting more out of your Online marketing? How have you been able to solve them? Provide us with your comments below.