3-easy 'kiss your SEO goodbye' lessons –

Earlier this year in April 2011, Google’s Panda was launched, creating quite a stir in the industry. Up until Panda, content writers were essentially writing to out-Google Google, with content factories churning out articles, up to thousands a day.  The notion behind this concept was simple: since search engines love fresh content, flood the web with keyword rich articles and soon you’ll rise to the top with organic search. It didn’t seem to matter whether the content was relevant or useful or even coherent. But that was then and this is a new Panda world and the lessons we’ve learned – as we’ve weeded out the factories and the farms – is that content is still KING but relevance rules.

So how will the new Panda world affect your business and influence your Inbound marketing for 2012?    

How to kill your SEO in 3-easy lessons –

Lesson #1: Don’t worry about content quality or that it offers little to no value –

Let’s take note of life before Panda, with the content mills pumping out the crap that they were. Publishing content regardless of where it’s posted, from website to blog, to Facebook and other channels, what you publish must be meaningful to customers as the click through your web pages. Use your content to help customers and prospects solve problems or gain insight into their customers’ behaviors or industry tends. Drab content is an invitation to loose visitors. Even if it’s relevant, if it’s poorly written, readers will be gone in a second.

Lesson #2: Publishing content too infrequently –

Most businesses today run on high octane. Because we’re operating at an amazing pace in a constantly evolving environment we need to post more frequently to get noticed and stay noticed in search results. Businesses focused on entertainment, financial and health care sectors, where the market literally changes by the minute must keep pace with fresh content even more frequently. Search engines factor in how old the content is when deciding on which search results to deliver.

Lesson #3: Post content with too few keywords and ones that don't count – 

Before content comes keywords. Keywords are the heart and soul of what search engines gravitate to. If the keywords your customers and prospects use to search for your business don’t appear in your content often enough or high enough on the page, you risk not getting found by any of the popular search engines. But, use your keywords carefully. Use enough keywords to get found, not so many of the same ones over and over used in the same way that you risk alienating readers because the content is redundant and search engines see it as keyword stuffed.

Today’s takeaway – The general rule is, the greater the value of your content, the greater the return on your investment. However, continually producing premium content worthy of links and leads is not easy. Professional help is out there if you need it. There are many talented writers and content services available, that possess a wide range of capabilities needed to satisfy the core elements of effective business copywriting. 

Helpful resources:
Need help further understanding Panda and the effect it may have on your website – go here: http://bit.ly/k2uUZX.
Need help with copywriting go here: http://bit.ly/b9Wn

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