Look at me! Look at me!

Posted by Penny Baldwin-French

on Thu, Jul 4, 2013 @ 10:59 AM

Here's a startling statistic. On average, 8 out of 10 people will read a headline, but only 2 out of 10 will read the content! Conclusion? Headlines make a significant contribution to the success of your content.



Your headline is what draws a reader to your copy (blogs, articles, presentations). This means if your title isn't compelling, your offer likely won't be seen. People naturally seek clear direction.

Remember Alice In Wonderland? All sorts of labels with clear instruction in that book. "Eat Me", "Drink Me", etc. No grey areas! Try do do the same with your headlines, landing pages -- frankly, with all your content. Giving your reader clear, concise direction cuts through the confusion. 

We like the way Brian Halligan (HubSpot CEO/Co-Founder) puts it. "You can have a great offer with a bad title and no one will download it. But if you have an amazing title, suddenly everyone wants it".

Unfortunately, the old adage still stands. We do judge a book by its cover. Think of your headlines and titles as the "cover" of your content.

We highly recommend using A/B testing to try out different titles. Experiment and remember – people notice humour, turns of phrase and outright quirkiness. Keep things light, direct and descriptive.

HubSpot recommends (and we concur) that you try using the Headline Analyzer Tool by Advanced Marketing Institute or read 7 Proven Headlines that Convert and don't be afraid ot experiment!

Here's a great offer for you: kickstart your lead generating efforts with a free media marketing analysis. We'll take a look at your website and social media presence and make some straightforward, achievable suggestions. 

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Souce: HubSpot: The 30 Greatest Lead Generation Tips, Tricks and Ideas. Blogussion, Brian Clark, Copyblogger. Headline Analyzer Tool, Advanced Marketing Institute, 7 Proven Headlines that Convert,

Written by Penny Baldwin-French

Penny is Chief Marketing Officer at WhiteSpace which means she wears many hats! WhiteSpace specializes in helping organizations thrive by leveraging the power of the internet. Our digital marketing and creative agency can help develop strategic and tactical direction to help boost your business.

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