10 Refresher Tips for kickstarting Pinterest for your business

Posted by Murray Sye

on Wed, Jul 22, 2015 @ 09:12 AM


Is Pinterest part of your social media marketing strategy?

If it is, how's it working for you? 

Perhaps a little sluggish? Maybe all you need is a little refresher. Some tips on how to get the most out of Pinterest for your business.

As with any social network, Pinterest offers a range of activities you can initiate to market your business to a new audience. The goal here is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads.

But you already know that, don't you? Not to worry, let's see if we can kickstart your business on Pinterest with these top ten tips. 


1. Establish a strategy:
Pin strategically by considering your objectives before you begin. Are you trying to: drive traffic to your website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and offers accordingly.


2. Divide and conquer: Create inviting boards by making 40 percent of your pins motivational and inspiring, 40 percent instructional and educational, and only 20 percent about your brand – including profiles, specials and contests.


3. Be pin friendly: Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a "Follow me on Pinterest" button on your homepage.


4. Promote others: Build your brand by engaging with the community via repinning, commenting on and liking other pins. You can also tag @ another pinner you are following in one of your pin descriptions.


5. Establish your expertise: Craft keyword-rich pin and board titles and descriptions to boost your Google ranking and be found for your expertise. Use hashtags to highlight keywords and phrases your customers search for.


6. Cross promote: Connect with your other social media by creating a Pinterest tab on Facebook, tweeting and pins, and embedding pins in your blog posts.


7. Pin placement: Pay attention to pin placement. Place your most important pins near the middle of the top or second row of the board. Research shows that pins placed front and center receive the highest percentage of views.


8. Give stuff away: Drive traffic to your website by offering free items such as ebooks, podcasts and white papers to a pin's description. According to Pinerly, pins that have a call-to-action see an 80 percent increase in engagement.


9. Share media: Make your boards more interactive by sharing videos, screencasts and podcasts. Good multimedia pins include: tutorials, product demos, behind-the-scenes tours and excerpts from presentations and webinars.


10. Study your analytics: Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.

Take these tips we've shared here and start pinning content that represents your brand identity and attracts visitors back to your website. Lastly, (as noted in #10), don't invest a ton of effort in marketing on Pinterest unless you can measure the results of your activities. Be smart about the way you prioritize your marketing initiatives and keep a close eye on the specific benefits Pinterest can provide your business.

Want a ton of Pinterest tips and helpful suggestions? Access the Pinterest issue of Fish Where The Fish Are (below), it's FREE!

Access Pinterest eBook Now


Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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