Posted by Murray Sye
on Wed, Aug 12, 2015 @ 01:32 PM
Do you find social media hugely time-consuming and exhausting?
You know, creating content, sharing, posting, tweeting.
Bouncing around from one social network to another. Facebook to Twitter to LinkedIn to Instagram. How can anyone keep up?
Well the short answer is you can't. At least maintaining the strategy of posting individually to your various channels. And to do it efficiently and be effective with your social media, not likely.
In today's article, we're going to share with you just how easy it can be. I call it 'social automation.' Tools that will help turn social media from a 'time suck' to a complete social 'game changer.'
In this post, I've listed 9 Social Media tools that can actually enhance your social media efforts, as well as save you tons of time.
Ideally social automation (or social management tools as it's usually referred) should help make your life easier by allowing you to:
- Consolidate your various social networks
- Schedule your various posts in bulk
- Monitor multiple streams in one place
- Assist you in finding new content to share
- Manage your time more effectively
- Find influencers to reach out to
Here you go, you choose the tool that would be the best fit for your business.
I use Hootsuite myself and find it works well for me. Hootsuite allows me to keep track and manage my social channels – all in one place. It enables me to monitor what people are saying about our brand and help me to respond in a timely manner. You can view streams from multiple networks such as Facebook, Twitter, LinkedIn and others and post updates or reply directly to comments. But the biggest 'time-saver' is the opportunity to pre-plan your posts well in advance, 24-7. A pure timesaver.
TweetDeck is owned by Twitter. So I think that's a kind of a give-away. Other than Hootsuite, TweetDeck is one of the most popular social media management tools. Before TweetDeck was acquired by Twitter, it could work with multiple networking sites than it does now. At this point, you can only manage your Twitter accounts or Facebook profiles/pages with TweetDeck. So what's the advantage? TweetDeck is ideal for marketers that need better organization of their social profiles and need to manage multiple accounts. It's a simple, straightforward tool for social media power users.
Post Planner is an app that runs inside of Facebook, it allows you to schedule out your Facebook posts and research ideas for new posts. Post Planner offers a well of content from images, articles, status ideas, from Facebook, Twitter, Instagram and your favourite blogs. It is a free service but paid options vary in price form $19/month up to $79/month. This tool makes it super easy for you to schedule your Facebook posts as well as discover new and popular content to post. It gives you access to an entire list of status ideas, access to the most viral posts on Facebook and insights on trending content based on industry.
Socialoomph allows you to easily schedule updates, find quality people to follow, and monitor social media activity. Yes, there are other products offering exactly that, Socialoomph allows you to save and re-use drafts, schedule posts in bulk, and submit social updates via email. It also offers advanced searches that allow you to easily find influential or relevant people to follow, and that will even alert you when certain keywords are used on Twitter.
Here's another free tool for monitoring keywords and hashtags across multiple social networks. In fact, as it monitors over 100 social networking sites, it gives some of the most comprehensive social media keyword research available. Use it to monitor mentions of your brand or custom hashtags.
QuillEngage is yet another free tool that connects you with Google Analytics and sends you a weekly and monthly summary of your Google Analytics data. QuillEngage provides; insight in an instant – Immediately understand what is driving traffic to your site. Relevant analysis – As your site changes, so does the language and structure of your report. Actionable advice – make changes, recommendations and improvements driven by your site's data.
One of the most robust and feature-rich. While there is no free version (apart from a 30-day trial), a basic membership is (a little pricey) about $59/user/month. While this may seem like quite a bit more than other platforms, it does offer some unique features that many other services don't. SproutSocial has a built-in customer relationship management system (CRM). It supports teams, multiple profiles, departments and companies. And, if you're at a Premium Level, it actually offers customer support.
RescueTime helps you understand your daily habits so you can focus and be more productive. If you ever worry that the amount of time you spend on social media may be, well... excessive, RescueTime can help. By running in the background of you computer or mobile device, the software tracks exactly which websites or activities you are using, and how much time you are spending on each. You can set 'alerts' to let you know when time's up for a particular activity.
A great tool to find top blogs, influencers and topics based on any keyword or phrase. This tool makes it easy to find the most shared blog posts on a given topic. Use it for inspiration to generate post ideas for your future posts.
Back to you
Let me know what social automation tools you use, if any. Or, perhaps you have some additional tools or strategies that help you save precious time. Send us your comments we'd love to hear from you.
And don't forget to get your free copy of our latest Meerkat issue of Fish Where The Fish Are.
Written by Murray SyeMurray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.