29 Effective LinkedIn Tips to help Catapult your Way to Success

Posted by Murray Sye

on Mon, Sep 21, 2015 @ 10:02 AM

Are you using LinkedIn for business?

Would you like some tips on how to leverage more from your LinkedIn account?

LinkedIn is the world's largest social media network for professionals and the undisputed king for the networking professional with 380 million active users in over 200 countries.

With a deep concentration of affluent and influential membership, LinkedIn offers a valuable demographic for marketers. So if you're looking to connect with industry professionals and generate leads for your business, it's pretty obvious; LinkedIn is the most effective platform and should be an integral part of your social media marketing strategy.

So, if you're ready... here are 29 simple LinkedIn tips that will help you connect, engage and prosper.

  1. Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility.
  2. Create entries for every role you have performed within each job title. It's okay to have overlapping dates.
  3. Transform a generic link to your website into a call-to-action, especially on company profiles.
  4. Share high-quality information with your network to create connections that become alliances.
  5. The ideal length for LinkedIn long-form posts is 500 to 1,200 words. Tailor length for your audience.
  6. Skip the "How do you know this person" step. Click "Connect" from search results, instead of profiles.
  7. Want another user or company to see you LinkedIn status updates? Use @mentions when you post.
  8. Don't be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups.

  9. When introducing yourself, don't be self-centered. Be generous, genuine and focus on the other person.
  10. Looking for a new job on LinkedIn? Don't let your boss know; turn off your activity broadcasts.
  11. LinkedIn users who update their profiles regularly get more job offers than peer who contact recruiters.
  12. Censor yourself. Here's a great rule of thumb. If you wouldn't say it in a job interview, don't say it on a LinkedIn group, or post.
  13. Schedule time to be active on LinkedIn. Review your profile, monitor updates, participate in discussion.
  14. Evernote and LinkedIn integrate; organize business cards, LinkedIn info, and networking notes in one place.
  15. Use your LinkedIn profile as a sales tool. Add a short video about your company to your profile.
  16. Add value to LinkedIn groups: share visual presentations that will interest group members.
  17. Profiles with pictures are 14x more likely to be viewed. Use a professional image with a neutral background.
  18. Avoid profile buzzwords, such as: creative, and motivated. Minimize adjectives. Emphasize verbs.
  19. Don't use the automated invitation message: "I'd like to add you to my professional network on LinkedIn."
  20. LinkedIn has found that 20 posts per month can help you reach 60 percent of you unique audience.
  21. The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time.
  22. Company updates with images have a 98% higher comment rate than updates without images.
  23. Download LinkedIn's Connected app; it's designed to simplify professional relationship development.
  24. You are unique. Prove it. Use a creative headline instead of defaulting to your current job title.
  25. Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile.
  26. Successful LinkedIn content often provides ready-to-use takeaways in a list format.
  27. Follow Dan Pink's lead; he reprised a post "3 tips for TED speakers" for LinkedIn's publishing platform.
  28. Endorse people you respect. Send a thank-you message when someone endorses you.
  29. LinkedIn groups provide one of the best personal branding opportunities you have with social media.

Now it's back to you

Are you active on LinkedIn? Did you find these tips helpful. We'd love to hear from you, and if you have any further suggestions or advice, please forward your comments in the field below so that we can share them with our readers.

And don't forget to connect with me on LinkedIn (link below).

How to get started with inbound marketing

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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