30 Creative and inspiring ways to help wake up a sleepy business blog

Posted by Murray Sye

on Mon, Jun 29, 2015 @ 10:45 AM


Do you find yourself constantly searching for fresh ideas when it comes to writing content for your blog?

Inbound marketing has forced us to produce a constant flow of new content, from blog posts and social media updates to videos, white papers, case studies, ebooks, and on and on – making it tough to keep the creative juices flowing.

To help inspire you, we've collected 30 creative and inspiring ways to shake up that sleepy business blog that will help stimulate traffic and leads once again.

  1. Write. 60% of consumers feel more positive about a company after reading custom content on its site.
  2. Think about your audience before you start, but know that you will only know so much. Then listen.
  3. Its better to have a much smaller audience that is targeted than a larger one that doesn't convert.
  4. Create a calendar. Plan content in advance. Simultaneously create multiple pieces on related topics.
  5. When creating a content plan, emphasize "evergreen topics that are true to your core product offering.
  6. Content formats include: article, eBook, presentation, video, graphic, photo, podcast, email and webinar.
  7. Content must be able to answer: 'So what?' Provide content that has meaning. Don't create fluff.

  8. Create helpful, unique content. Be conversational and provide clear takeaways.
  9. Audiences want stories. Connect with your community by sharing stories.
  10. Make a genuine connection. Describe a real experience to enhance educational material.
  11. Consider using live events and thorough case studies to increase brand awareness and engagement.
  12. Create videos. "By 2017, video will account for 69% of all consumer internet traffic, according to Cisco."
  13. Seek out the most influential people in your industry to create content for your brand.
  14. Format to create skimmable content. Write short paragraphs. Segment with headings. Bold key points.
  15. Be title-savvy. Sources say that 80% of readers never make it past the blog post's title.
  16. State clear benefits in headlines. We need to build positive, meaningful experiences, not clever taglines.
  17. 60 is the optimal character number for blog titles shared on social media.
  18. Skip the sales pitch. Use your content to provide information that your clients will enjoy.
  19. Always use visuals. Content with imagery gets 94% more views than content without. 
  20. Remember mobile. Short-form, mobile-friendly micro content will be the new strategic darling. 
  21. Use data. Know which content pieces are contributing to business growth. Plan future posts based on metrics.
  22. Track session duration. A 3-minute visit is 2x as likely to result in a return visit as a 1-minute visit.
  23. For SEO, use internal links. Within your content, add links to other relevant content pieces on your site.
  24. Be easy to find. Use SEO tools such as meta tags, descriptions and URL structure to boost your rankings.
  25. Google rewards content that is: semantically comprehensive, long form, media enriched and easy to read.
  26. Don't forget the marketing in content marketing. Habitually share your content via multiple social channels.
  27. Create alliances. Abide by "The Law of Reciprocity." Regularly promote content published by others.
  28. Build an email list. Share content with your audience via their inbox.
  29. Consider hosting webinars to convert blog readers into customers.
  30. Turn existing content into presentations. Speak at an event. Post slides to SlideShare; embed into content.

And finally, here's some great advice from Brian Clark at Copyblogger who wrote: 10 Steps to Becoming a Better Writer:

  1. Write.
  2. Write more.
  3. Write even more.
  4. Write even more than that.
  5. Writer when you don't want to.
  6. Write when you do.
  7. Write when you have something to say.
  8. Write when you don't.
  9. Write every day.
  10. Keep writing.

Now it's your turn. I hope this has inspired you, so go have fun and write.

Why you need to hire an inbound marketing agency  

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.

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