Do you find yourself constantly searching for fresh ideas when it comes to writing content for your blog?
Inbound marketing has forced us to produce a constant flow of new content, from blog posts and social media updates to videos, white papers, case studies, ebooks, and on and on – making it tough to keep the creative juices flowing.
To help inspire you, we've collected 30 creative and inspiring ways to shake up that sleepy business blog that will help stimulate traffic and leads once again.
Write. 60% of consumers feel more positive about a company after reading custom content on its site.
Think about your audience before you start, but know that you will only know so much. Then listen.
Its better to have a much smaller audience that is targeted than a larger one that doesn't convert.
Create a calendar. Plan content in advance. Simultaneously create multiple pieces on related topics.
When creating a content plan, emphasize "evergreen topics that are true to your core product offering.