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5 Tips that will help you drive social media engagement

Posted by Murray Sye

on Mon, May 4, 2015 @ 09:51 AM

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Are you engaged in social media? Like Twitter, Facebook, LinkedIn, maybe more?

Do you want to generate higher user engagement?

As a marketing professional in today's ultra over crowded online space, you understand the importance and value of engaging your audience, but it's easier said than done.

By interacting with your audience on a frequent basis you're expecting to: foster new relationships, nurture existing ones, and respond to feedback. You want to build trust and rapport and grow your social reach. 

Let's look at a few strategies that will help you become a little more engaging.

 

5 Strategies that will help drive engagement

1) Create engaging content and dialogue with your customers by following up on comments on your published content. This sounds like a no-brainer, but so many brands don't do this. If someone tries to engage you on Twitter, make every attempt to interact with them. It can be as simple as saying "hi" or "thank you!" but at least acknowledge that they said something to you.

  • Build a private list of Twitter users you've engaged with and continue to build on those relationships. There is a great potential to turn contacts into customers.
  • Engage in deep listening.
  • Monitor for @mentions and be timely. 71% of consumers who receive a quick brand response are more likely to recommend that brand to others.
  • Listen to keywords relevant to your brand and industry, and proactively reach out to potential customers.

2) Create and measure what content your audience is engaging with most to learn what works. You've heard it before but it's worth repeating. Create engaging content. Content that does the best job for brands in driving engagement was content related to the brand but not about the brand. It's not about you, it's about your customer.

3) Share, mention and compliment other people's content that you like. You will create new relationships and add value to your own content by showing that you're engaged as well.

4) Attach images to your Tweets to help improve engagement. Tweets with photos average a 35% boost in retweets.

5) Participate in Twitter Chats to learn from others and convers with your audience.


Tips on how to increase engagement

Twitter:
Add images to your tweets and you'll see up to a 35% boost in retweets. Remember to keep messages at least 20 characters under the limit to allow for retweets and comments. 

Facebook: 
Short text posts are being favored by Facebook's algorithm, which means they show up more frequently. However, the algorithm may change – and your audience may chage how they interact with Facebook posts that use shorter amounts of text – so it's worth adjusting your engagement strategy as needed.

LinkedIn:
Engage your audience by asking relevant questions and be sure to follow up on comments as soon as possible to keep the conversation going, whether the comments are on your company page, in specific groups or your published posts.

Google+:
Try posting "how-to" posts tailored to your audience, as these have been shown to be most successful on the Google+ platform.

Instagram:
Remember: you're posting about your brand, so share authentic, brand-specific "insider" photos for higher engagement rates.

Conclusion:

Creating an emotional connection with your audience is the best way to drive more engagement in the form of comments and social shares. Try implementing these strategies and over time you'll begin to see more engagement which ultimately leads to increased leads. If you have other strategies to add, don't be shy, flip us your comments.

 

Twitter Edition - Fish Where The Fish Are  

Written by Murray Sye

Murray is the CEO and Creative Director with the award-winning
Toronto HubSpot agency partner, WhiteSpace. You can
connect with Murray on Twitter, Facebook or LinkedIn.
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